| Brand | EDITA |
| Product/Service | MOLTO |
| Entrant | GOOD PEOPLE FILMS Cairo, EGYPT |
| Category | Direction |
|
Idea Creation
|
CIRCUS Cairo, EGYPT
|
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
|
Production 2
|
MONKEYS Cairo, EGYPT
|
|
Production 3
|
LIZARD VFX Cairo, EGYPT
|
Brief Explanation
Molto, Egypt's extremely popular chocolate-filled croissant, is changing its packaging/look for the first time in twelve years. We produced this film to announce the change.
Execution
We wanted to craft Molto in a somewhat fictional movie world. We don’t really have diners in Egypt, and when we do, they don’t look like that. But we want this nonsensical piece to live in the worlds of pulp fiction and Fear and Loathing in Last Vegas rather than the streets of Cairo.
Credits
| Shereef Nashed |
The Circus |
Creative Director |
| Ali Ali |
Good People Content |
Found/Creative Director |
| Ali Ali |
Good People Films |
Founder/Director |
| Pierre Mouarkech |
Good People Films |
Founder/DOP |
| Amr Rabee |
Lizard |
Editor |
| Karim Mira |
Lizard |
Founder/Colorist |
| Sary Hany |
Key 66 Productions |
Founder/Music Composer |
| Hosny Ali |
Frequency |
Sound Designer |