2018 Winners & Shortlists

THE CHRONICLES OF OUFA

BrandEGBANK
Product/ServiceEGBANK
EntrantFP7/CAI Cairo, EGYPT
CategoryDirection
Idea Creation FP7/CAI Cairo, EGYPT
Idea Creation 2 GOOD PEOPLE CONTENT Cairo, EGYPT
Media Placement INITIATIVE MENA Cairo, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT

Brief Explanation

Raouf Abdel Raouf, otherwise known as Oufa is a typical representative of the youth in Egypt and is often unaccounted for and taken for granted. In the film, Oufa is in the bathroom, doing his thing, in the one place where he can finally be alone, only to be interrupted by his father, who barges in to wash his hands. As his father leaves the bathroom, with no apparent urgency, he loosely closes the door behind him, but fails to close it shut. The film ends with the door ajar enough to show Oufa, still sitting on the toilet completely exposed to the outside world, and a single promise from EGBANK, “No one takes you in to account, so we’re giving you your first account.”

Execution

The mastery of the direction in this film is in its ability to show so much emotion, so much frustration with barely any dialogue. The simplicity of the situation, the quiet and humiliating acting, and the lack of action generally, perfectly represent the message the brand was trying to convey. The sentiment of an entire Egyptian generation was perfectly summed up in a few seconds, with a few lines.

Credits

Name Company Role
Ahmed Hafez Younis FP7/CAI Executive Creative Director
Amr Haddad FP7/CAI Creative Director
Mohamed Bary FP7/CAI Senior Copywriter
Sherif Fouad FP7/CAI Art Director
Hussein Diaa FP7/CAI Copywriter
Hisham Nagy FP7/CAI Group Account Director
Hatem El Rashidi FP7/CAI Account Supervisor
Farid Sayed FP7/CAI Senior Account Executive
Rania El Bakry FP7/CAI Head of Digital and Social Media
Yasmine Kamal FP7/CAI Senior Digital Account Executive
Naila Fattouh FP7/CAI Head of Strategic Planning
Heba Radwan FP7/CAI Head of Film Production Department
Omar Gawdat FP7/CAI Producer
Ali Ali Good People Films Director
Pierre Mouarkch Good People Films DOP
Begad Omran Good People Films Executive producer
Mahmoud Derbala Good People Films Producer
Mohamed Sabry Good People Films Production Manager
Nada Faied Good People Films Line Producer
Engy Emad Good People Films Production Coordinator
Dzovig Torikian, Renad Tarek Good People Films 1st Assistant Director
Nada Salama Good People Films 2nd Assistant Director
Assem Ali Good People Films Art Director
Engy el Mor Good People Films Stylist
Karim Mira Lizard Colorist
Amr Rabei Lizard Editor
Links
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