2018 Winners & Shortlists

GREED

Short List
BrandLANDMARK GROUP
Product/ServiceCENTREPOINT
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryProduction Design / Art Direction
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production TRUFFLE Beirut, LEBANON
Production 2 PLUNK Beirut, LEBANON
Production 3 KEY 66 Cairo, EGYPT

Brief Explanation

The film features individual situations of people of all ages, across time and place at their greedy best. The voice over: Greed. No one admits to feeling it. Yet, it is the purest of emotions. We had to be taught to be selfless. It didn't come naturally to us. Like algebra, sharing was an alien concept. Truth is, we want the moon, the crown and the spotlight. We want an endless tirade of jealousy disguised as compliments. And greed, greed is our access-all-areas-season-pass. So, darlings. If you're being taught otherwise, do yourself a favour: Fail that class. And reach for the last slice. Super: Unleash greed. The Centrepoint Sale. Now on.

Credits

Name Company Role
Fadi Yaish Impact BBDO Dubai Executive Creative Director
Alok Mohan Impact BBDO Dubai Creative Director
Amr Hamdy Impact BBDO Dubai Creative Director
Aly Seifelnasr Impact BBDO Dubai Agency Producer
Colin Farmer Impact BBDO Dubai General Manager
Christopher Kiernan Impact BBDO Dubai Account Director
Andrew Peacock Impact BBDO Dubai Account Director
Lizelle Rodrigues Impact BBDO Dubai Account Manager
Rima Hussein Impact BBDO Dubai Account Manager
Saurabh Dahiya Impact BBDO Dubai Planning Director
Michel Abou Zeid Truffle Executive Producer
Cynthia Chammas Truffle Executive Producer
Virgil Ferragut Truffle Director
Daniel Lindholm Truffle DOP
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