2018 Winners & Shortlists

Brief Explanation

A lunar module detaches in the sky as it prepares for its landing on the moon. A door opens and an astronaut climbs down a ladder to take man’s first steps on the moon. As the astronaut begins to explore his surroundings, the narrator calls into question the believability of this historic moment just as flaws in the setting start to be revealed. As the astronaut turns around we notice a film crew in the reflection of his helmet. It's a hoax! We see an alternative story, it’s Stanley Kubrick in the foreground sitting on a director's chair as various crew members of a film set are introduced. The narrator reveals that this seems to be another half-baked story to add to the books. One of the crew members breaks character while eating a croissant claiming that not all things are baked right like KITCO Bonjour products.

Execution

The narrative is built around the reveal of one of the most debated hoax theories. To recreate the original footage wasn't enough. It was the details around how the viewer would become part of the narrator's monologue in discovering the flaws in the footage. Special care was taken to insure the authenticity of camera movement, light, space suit, art direction, and many other details in order to recreate a moment of time that many have not seen fully. The film studio needed to also feel real for the viewer to jump from one reality to the other. The steady movement of the camera as the astronaut turns for the big reveal. The lead into the story that was baked which would set the stage for the final transition into the product being revealed as the juxtaposition to the hoax being something that was actually baked right.