2018 Winners & Shortlists

65TH ANNIVERSARY

Silver
BrandNATIONAL BANK OF KUWAIT
Product/ServiceBANK 65TH ANNIVERSARY
EntrantSENYAR MARKETING AND BRANDING Hawalli, KUWAIT
CategoryProduction Design / Art Direction
Idea Creation SENYAR MARKETING AND BRANDING Hawalli, KUWAIT
Production SENYAR MARKETING AND BRANDING Hawalli, KUWAIT

Brief Explanation

A narrative experience. A time-capsule of the life experienced by Kuwaiti nationals born in the 1950s. Portraying Kuwait in its true form for the first time, we follow nationals’ lives as children, teenagers, adults, and elderlies. The footages kicks-off conveying children spending their free-time the only way they knew how. Following the narrator, we experience the extreme changes they were exposed to. From the change of currency, to the introduction of hamburgers. From listening to Um-Kalthoom, to the simplicity of their weddings. From the cars they drove, to a journey portraying progressiveness of hairstyles and trends. The film further exposes global changes they also had to adapt with. From a community living in mud-houses to villa-owners, from watching black-and-white films to virtual technologies, from mailing letters to communicate, to slowly upgrading to phones, pagers, mobile and internet. Also born in the ‘50s, NBK was there every step of their lifetime.

Credits

Name Company Role
aziz aljasmi senyar director
badria alroudan senyar marketing & branding client servicing director
nouf alroudan senyar production head of production
samar elboraie senyar marketing & branding account manager
reem al adl freelance wardrobe
ahmad tahoun freelance director of photography
ahmad ghaffar freelance assitant director
Links
Video URL