2018 Winners & Shortlists

MEGA BLACKBERRY - THE FORBIDDEN FRUIT

BrandFRONERI
Product/ServiceICE CREAM
EntrantJ. WALTER THOMPSON CAIRO, EGYPT
CategoryDirection
Idea Creation J. WALTER THOMPSON CAIRO, EGYPT
Production LIGHTHOUSE FILMS Cairo, EGYPT
Additional Company AROMA Cairo, EGYPT

Brief Explanation

Set in a colorfully surreal world, our Mega Blackberry Yoghurt spot is a food demo turned art film; a visual celebration of Egypt’s favorite ice cream brand finally getting together with one of Egypt’s favorite ice cream flavors.

Execution

Our film was all about showcasing the beauty of the new flavor ingredients through different rooms the presents each element colorfully. Not only that but the 3D look and feel as well as the optical illusions were all done in a real set up.

Credits

Name Company Role
Ibrahim Islam J.Walter Thompson Head of Creative
Adam Mourad J.Walter Thompson Creative Director
Mayan Sabry J.Walter Thompson Copywriter
Mariam Makram J.Walter Thompson Junior Copywriter
Mai Azmy J.Walter Thompson Managing Director
Salma Hamouda J.Walter Thompson Business Director
Sandra Hazem J.Walter Thompson Account Manager
Shady Abdel-Aziz J.Walter Thompson Agency Producer
Kinopravda Kinopravda Director
Mena Magdy Aroma Editor
Hosny Ali The Garage Recording Studio
Fadi Fahim Lighthouse Films Executive Producer
Heni Kiss Kinopravda Stylist
Sebastian Sarutte Kinopravda Director of Photography
Timea Kinopravda Model
Wael Alaa Neobyrd Music Composer
Ihab El Koury Lighthouse Producer
Aisha Kandil Froneri Brand Manager
Gehan Goubran Froneri Group Brand Manager
Karim Samaha Froneri Marketing Manager
Links
Video URL