2018 Winners & Shortlists

CAREEM- THE MAZE

Bronze
BrandCAREEM
Product/ServiceCAREEM
EntrantJ. WALTER THOMPSON CAIRO, EGYPT
CategoryCinematography
Idea Creation J. WALTER THOMPSON CAIRO, EGYPT
Media Placement MINDSHARE Cairo, EGYPT
Production MAGIC BEANS PRODUCTIONS Cairo, EGYPT

Brief Explanation

The streets of our capital are notorious for their chaos, it's a concrete jungle. Try to describe it to anyone and you will feel how challenging that is, seldom does it make sense. Streets with no names, streets with changing names and streets that are streets in name only. Berlin street, Beirut street, all in Egypt. To manifest the brand point of view, a verbal navigation took the viewer on a street-focused visual journey film. Traveling through the streets of urban Egypt from a perspective never seen before in Egypt, from up high – aerial to down low in tight alleyways, showing the magnitude of the concrete jungle, we navigate through – everyday but from a brand-new perspective. A film that needs to be viewed more than once to grasp the details that is Egypt’s streets

Credits

Name Company Role
Ibrahim Islam J. Walter Thompson Cairo Head of Creatives
Amr Hadad J. Walter Thompson Cairo Creative Director
Karim Ayesh J. Walter Thompson Cairo Creative Director
Mostafa Sherif J. Walter Thompson Cairo Creative Director
Youssef Hammad J. Walter Thompson Cairo Senior Art director
Ahmed Waheed J. Walter Thompson Cairo Senior Copywriter
Maged Nassar Freelancer Director
Ahmed Abdel Kader J. Walter Thompson Cairo Business Operations Director
Sally Ezzat J. Walter Thompson Cairo Business Director
Menna Hagrass J. Walter Thompson Cairo Account Manager
Diana George J. Walter Thompson Cairo Senior Planner
Shady Abdel Aziz J. Walter Thompson Cairo Senior AV Producer
Mayar Makhlouf J. Walter Thompson Cairo Producer
Links
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