| Brand | MONDELEZ |
| Product/Service | CADBURY MORO |
| Entrant | KAIRO Cairo, EGYPT |
| Category | Direction |
|
Idea Creation
|
KAIRO Cairo, EGYPT
|
|
Production
|
MARADONA Giza, EGYPT
|
Brief Explanation
The film is a chase after a group of runners who are the first to wake up in the city. You can’t get hold of them as they keep running through the city’s empty wide streets, and jogging through it’s narrow alleys, charging their energy for a new day ahead of them.
Execution
Instead of capturing the quick, powerful and sporty energy of the runners through their eyes, a bigger picture was found rather exciting, which is to capture them as part of the whole city, running through all the cities’ veins and arteries. Pumping energy to the city just before everyone else wakes up and starts the day.
Credits
| HESHAM ELLABBAN |
KAIRO |
EXECUTIVE CREATIVE DIRECTOR |
| MONTASSER KHALIL |
KAIRO |
CREATIVE DIRECTOR |
| AHMAD HAMMOUD |
KAIRO |
ART DIRECTOR |
| MAHMOUD DOGHEIM |
KAIRO |
PLANNER DIRECTOR |
| MAHMOUD AL AYAT |
KAIRO |
WIRTER |
| MAYA ELAZHARY |
KAIRO |
BRAND PLANNER |
| WALAA ABU EL AEINEN |
KAIRO |
DIGITAL MEDIA PLANNING HEAD |
| RASHA HASHEM |
MARADONA |
EXECUTIVE PRODUCER |
| AHMED HUSSEIN |
FREELANCER |
FILM DIRECTOR |
| MOHAMED ELKADY |
GEMINI STUDIO |
HEAD OF CGI |
| YASSER AZMY |
FREELANCER |
EDITOR |
| KARIM MIRA |
LZARD |
COLORIST |
| HOSNY ALI |
THE GARAGE SOUND STUDIO |
SOUND DESIGNER |
| OMAR EL SADEK |
FREELANCER |
MUSIC COMPOSER |