2018 Winners & Shortlists

THE BALLERINAS

BrandMONDELEZ
Product/ServiceCADBURY MORO
EntrantKAIRO Cairo, EGYPT
CategoryDirection
Idea Creation KAIRO Cairo, EGYPT
Production MARADONA Giza, EGYPT

Brief Explanation

The film portrays a contemporary-ballet dancer who dominates Cairo’s Downtown streets with her powerful moves and threatening looks. The ballerina is reactive to all of the surrounding urban contexts which are the motive for her energy and expression, however, all of those urban factors are absent from the film, glorifying her existence, and empowering her energy.

Execution

A contemporary-ballet dancer, dancing her way through Cairo’s Downtown. Shot in Black and White, removing all un-necessary elements and additions, with slight sounds of the city’s urban soundscape, you see the dancer not only reacting to all the surrounding factors, but challenging it as well, proving it with one final threatening look of how powerful she is, even if she knows how tiny she is compared to the huge city.

Credits

Name Company Role
HESHAM ELLABBAN KAIRO EXECUTIVE CREATIVE DIRECTOR
MONTASSER KHALIL KAIRO CREATIVE DIRECTOR
AHMAD HAMMOUD KAIRO ART DIRECTOR
MAHMOUD DOGHEIM KAIRO PLANNER DIRECTOR
MAHMOUD AL AYAT KAIRO WIRTER
MAYA ELAZHARY KAIRO BRAND PLANNER
WALAA ABU EL AEINEN KAIRO DIGITAL MEDIA PLANNING HEAD
RASHA HASHEM MARADONA EXECUTIVE PRODUCER
AHMED HUSSEIN FREELANCER FILM DIRECTOR
MOHAMED ELKADY GEMINI STUDIO HEAD OF CGI
YASSER AZMY FREELANCER EDITOR
KARIM MIRA LZARD COLORIST
HOSNY ALI THE GARAGE SOUND STUDIO SOUND DESIGNER
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