2018 Winners & Shortlists

THE SKATEBOARDERS

BrandMONDELEZ
Product/ServiceCADBURY MORO
EntrantKAIRO Cairo, EGYPT
CategoryDirection
Idea Creation KAIRO Cairo, EGYPT
Production MARADONA Giza, EGYPT

Brief Explanation

The film captures the core-essence of the Skating scene in Egypt. Where a group of skaters are on a hunt to find new skating-spots where they can freely be expressive of their energy, both physically and mentally. It follows a group of skater-friends who newly discovered a “Post-Apocalyptic Factory” which they can call their new “spot”.

Execution

The film follows a group of skater-friends who newly discovered a “Post-Apocalyptic Factory” which they can call their new “spot”, capturing the multiple essences of their young soul using multiple formats, a 4K HD Camera, a handy-cam, and an analogue film camera, each representing different parts of their journey that is uncatchable in the other formats.

Credits

Name Company Role
HESHAM ELLABBAN KAIRO EXECUTIVE CREATIVE DIRECTOR
MONTASSER KHALIL KAIRO CREATIVE DIRECTOR
AHMAD HAMMOUD KAIRO ART DIRECTOR
MAHMOUD DOGHEIM KAIRO PLANNER DIRECTOR
MAHMOUD AL AYAT KAIRO WIRTER
MAYA ELAZHARY KAIRO BRAND PLANNER
WALAA ABU EL AEINEN KAIRO DIGITAL MEDIA PLANNING HEAD
RASHA HASHEM MARADONA EXECUTIVE PRODUCER
AHMED HUSSEIN FREELANCER FILM DIRECTOR
MOHAMED ELKADY GEMINI STUDIO HEAD OF CGI
YASSER AZMY FREELANCER EDITOR
KARIM MIRA LZARD COLORIST
HOSNY ALI THE GARAGE SOUND STUDIO SOUND DESIGNER
OMAR EL SADEK FREELANCER MUSIC COMPOSER
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