2018 Winners & Shortlists

NOW OR NEVER

Bronze
BrandORANGE
Product/ServiceORANGE
EntrantFP7/CAI Cairo, EGYPT
CategoryDirection
Idea Creation FP7/CAI Cairo, EGYPT
Idea Creation 2 GOOD PEOPLE CONTENT Cairo, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT

Brief Explanation

The music video features a bunch of old time, devout, Egyptian football fans singing in melancholic agony. Why? Because their team hasn’t qualified for the world cup in the last 28 years. Now, these senior fans, watching from intensive care units and in between popping meds, have one wish only, to see their team play in the world cup one final time! The darkly comedic musical is a dedication to the national team; a plea and a threat all at the same time. The message, it’s now or never.

Execution

Our film is a dark comedy, and the direction does this term justice. An obvious contrast of mood, lighting and utter loneliness, with the quirks and subtleties of absurdity and hopelessness. It’s dark, but utterly funny in its treatment. It’s grim but desperately silly. The direction helps create a fine balance between a devastated world of old fans and their lame, comic threat to the national team.

Credits

Name Company Role
Maged Nassar Good People Content Creative Director
Akram Negm Good People Content Copywriter
Hashem el Soukary Good People Content Copywriter
Mohamed Ghamrawy Good People Content Song Writer
Shady Allam FP7/CAI Senior Art Director
Sondos Effat FP7/CAI Group Account Director
Raghda El Maghrabi FP7/CAI Account Director
Ramy Raafat FP7/CAI Account Manager
Heidi Felfela FP7/CAI Account Supervisor
Naila Fattouh FP7/CAI Head of Strategic Planning
Heba Radwan FP7/CAI Head of Film Production Department
Moayad el Shennawy/ Omar Gawdat/ Aslan Tarek FP7/CAI Agency Producer
Maged Nassar  Good People Films Director
Pierre Mouarkch  Good People Films DOP
Begad Omran Good People Films Executive Producer
Ahmed Azmi Good People Films Producer
Mohamed Sabry Good People Films Production Manager
Engy Emad Good People Films Production Coordinator
Ahmed Allam Good People Films Assistant Producer
Amr Berry/ Ramy Naseif Good People Films Assistant Director
Assem Ali  Good People Films Art Director
Nada Adel Good People Films Stylist
Iniaki Maestre Good People Films Makeup Artist
Batool El Daawi Good People Films Photographer
Karim Mira  Lizard Colorist
Amr Rabei  Lizard Editor
Omnia Metwalli N/A Post Line Producer
Wael Alaa Byrdkill Composer
Hosny Ali The Garage Sound designer
Squids Visual Arts Squids Visual Arts Graphics
Links
Video URL