2018 Winners & Shortlists

AN ODE TO ARAB FEMINISM

Short List
BrandMASHROU' LEILA
Product/ServiceIBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
EntrantFP7/BEY Beirut, LEBANON
CategoryCinematography
Idea Creation FP7/BEY Beirut, LEBANON
PR FP7/BEY Beirut, LEBANON
Production CLANDESTINO FILMS Beirut, LEBANON

Brief Explanation

The music video self-consciously toys with the intersection of gender with race by celebrating and championing a coalition of Arab and Muslim women, styled to over-articulate their ethnic background, in a manner more typically employed by Western media to victimise them. The video purposefully attempts to revert the position of the (male) musicians as the heroes of the narrative, not only by subjecting them to the (female) gaze of the director, but also by representing them as individuals who (literally) take the backseat as the coalition moves forward. So, while the lyrics of the verses discuss betrayal, struggle, and conflict, the video revolves around the lyrical pivot in the chorus: ‘aleihum (charge!). The music video treats oppression and stereotyping from the West, not as a source of victimhood, but as the fertile ground from where resistance can be forged, through music.

Credits

Name Company Role
Jessy Moussallem Clandestino Films Director
Jessy Moussallem Clandestino Films Creative Director
Wissam Smayra Clandestino Films Producer
Ray Barakat Clandestino Films Producer
Katie Dolan Caviar TV Producer
Emile Atallah FP7/BEY Managing Director
Karim Kazan FP7/BEY Executive Creative Director
Tahaab Rais FP7/MENA Regional Head of Strategic Planning
Carl Bou Abdallah FP7/BEY Senior brand planner
Anna Sadykova FP7/MENA Case Strategist
Links
Video URL