2018 Winners & Shortlists

WE WILL SING LOVE

Short List
BrandMOBILE TELECOMMUNICATION COMPANY (ZAIN)
Product/ServiceMOBILE TELECOMMUNICATION COMPANY (ZAIN) RAMADAN
EntrantMINDSHARE DUBAI, UNITED ARAB EMIRATES
CategoryUse of Original Music
Idea Creation LOTS OF JOY PRODUCTIONS Kuwait, KUWAIT
Media Placement MINDSHARE DUBAI, UNITED ARAB EMIRATES
Production LOTS OF JOY PRODUCTIONS Kuwait, KUWAIT

Brief Explanation

The film juxtaposes 2 stories line which ultimately come together - the first being shots of moments of human connection and happiness for example, children in a school, wedding preparations, parents and grandparents with children; the second - a suicide bomber preparing and walking out "armed" into the city with a clear focus on his mission to detonate. There are scenes of devastation interspersed with above, and then Hussein Al Jasmi and the town walk towards the suicide bomber showering him with love. The lyrics bring the message how only love can overcome terrorism. The music itself starts off serious and sombre and ends in a celebratory mood. There is reference to Allah included, as this is often referenced in attack reports, but to draw a story that terrorism is not part of any religion.

Credits

Name Company Role
May Al Saleh Joy Productions Creative Director
May Al Saleh Joy Productions Creative Director
Hiba Hemada Joy Productions Copywriter
Samir Abboud Abdel Massih Beirutworks Film Director
Bassem Nicolas Pixelmob VFX Supervisor
Basher Al Shatti Joy Productions Sound Designer
Rabeea Saydawi Joy Productions Sound Mixer
Hussein Al Jasmi Personal Artist / Lyrics
Theodoros Zacharakis Joy Productions Photographer
Corinne Sanan Beirutworks Producer
Julie Debbas Joy Productions Producer
Abdulla Al Safi Joy Productions Account Director
Samer Boustany Pixelmob VFX Producer
Doris Sayegh Pixelmob vfx producer
Roy Chukri Pixelmob Editor
Roy Chukri Pixelmob Editor
Roy Chukri Pixelmob Editor
Roy Chukri Pixelmob Editor
Roy Chukri Pixelmob Editor
Links
Video URL