2018 Winners & Shortlists

Brief Explanation

We see guys at a petrol station just chilling. 3 of them look on as 2 guys are doing something stupid cause they're bored. One of them is in a suit which is being filled with helium by his friend. He floats up in the air as the suit expends. Get gets high up and then the suit bursts sending him crashing down to the ground.

Execution

To create the boredom feel, we used static shots, having no movement in every shot built up the boredom of the situation. The desert landscape was chosen for this purpose as well and the cast was picked for their mundane expressions. All this added to the purpose of the ad and it's take out message.