2018 Winners & Shortlists

Brief Explanation

A leopard leaves behind the wild ways of the jungle and decides to move to a modern city. He starts to live a refined life enjoying cooked meals, yacht parties and lavish evenings with a famous Saudi influencer. His drink of choice is Schweppes +C. With his new found sophisticated wit, he charms everyone around him, especially the ladies.

Execution

"Creating the right hero was paramount for the director who cared for giving the leopard the right look: deep-set eyes, cheekbones, a walk, and attitude of an upper-class, and laid back suave man. From a cultural standpoint, the leopard is Saudi, so the director weaved in his knowledge of Saudi elite attitude into the character, and how they like to spend their vacations in the South of France and enjoying the city. The voice of the leopard, deep and confident, and his narration style were also dictated by the director and creative, who in fact recorded the guide themselves for the voice talent to follow. No animal was on set, so all the actors had to look at thin air or marks on a wire. We casted the leopard from a zoo north of Warsaw, that the director approved. This leopard is 100% computer generated."