2018 Winners & Shortlists

#SHEDRIVES

Silver
BrandNISSAN SAUDI ARABIA
Product/ServiceINSTITUTIONAL
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryAchievement in Production
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement OMD Dubai, UNITED ARAB EMIRATES
Production MADE IN SAUDI FILMS Jeddah, SAUDI ARABIA
Additional Company TBWA\FULLSTOP Jeddah, SAUDI ARABIA

Brief Explanation

The film starts with women speaking candidly about what it means for them to drive and the challenges they expect, especially from the men in their household. The intrigue is heightened by the mix of contradictory emotions; anxiety on one hand, hope and excitement on the other. We then move to showing women getting behind the wheel, with instructions to study some road signs. They are focused and determined. At this point, the very same men they had been talking about earlier get into the car. The women show real surprise and emotion. There's a light-hearted and positive end to the film, with some of the more universal tensions that arise with men and women in a car being dramatized and a final interview where each the male member of each gives his support for his wife, daughter or sister driving.

Results

(Please see casting process and production film)

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Fouad Abdel Malak TBWA\RAAD Executive Creative Director
Manuel Borde TBWA\RAAD Creative Director
Alberto Triana TBWA\RAAD Senior Copywriter
Federico Mariani TBWA\RAAD Senior Art Director
Ghassan Kassabji TBWA\RAAD Managing Director
Fadi Awada TBWA\RAAD Account Manager
Benjamin Schwartz TBWA\RAAD Digital Account Director
Elizabeth Arroyan TBWA\RAAD Account Manager
Vishal Badiani TBWA\RAAD Senior Strategic Planner
Rouba Asmar TBWA\RAAD Head of Production
Abboud Ayyach Made in Saudi Films Executive Producer
Yara Bdeir Made in Saudi Films Producer
Jack Eliott Made in Saudi Films Director
Anthony Chamoun Made in Saudi Films Senior Editor
Mohammad Hamdan Made in Saudi Films Sound Mixing
Hazem Atieh / Ezzat Habra TBWA\RAAD Creative Services Managers
Links
Video URL