2018 Winners & Shortlists

TOGETHER TAKEAWAY

BrandMAJID AL FUTTAIM
Product/ServiceCORPORATE CAMPAIGN
EntrantNOMADS Dubai, UNITED ARAB EMIRATES
CategoryDirection
Idea Creation NOMADS Dubai, UNITED ARAB EMIRATES

Brief Explanation

A mini documentary about how two Arab teenagers surprise their working mother with a family dinner in the office. It's how Majid Al Futtaim, a leading operator of retail destinations in the Middle East, continues to inspire Arabs to never stop spending quality time together, no matter how much family dynamics are changing in this modern day and age.

Execution

We wanted to tell a real and empowering story about the dynamics in a modern Arab family. Authenticity was key so we spent a lot of time finding a family where husband and wife both play equal roles in providing for the family.

Credits

Name Company Role
Richard Hol Nomads Executive Creative Director
Phil Ramage Nomads Associate Creative Director
Adam Fierman Nomads Associate Creative Director
Alex Paquin Nomads CEO
Yafa Nassar Nomads Account Manager
Roel Boorsma Smarthouse Films Director
Daniƫlle Guirguis Smarthouse Films Executive Producer
Marc de Meijer Smarthouse Films Director of Photography
Links
Social Media URL