2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A09 Game or Gaming
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
A10 Use of Digital & Social
SR. ACCOUNT EXECUTIVE
DU TELECOM / SOCIAL ACTIVITY
SOCIALEYEZ Dubai UNITED ARAB EMIRATES SOCIALEYEZ
Dubai
UNITED ARAB EMIRATES
VIMTO RAMADAN LIGHTS
AUJAN COCA-COLA BEVERAGE COMPANY / VIMTO
FACE TO FACE UAE Dubai UNITED ARAB EMIRATES FACE TO FACE UAE
Dubai
UNITED ARAB EMIRATES
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
CREATIVITY STARTS IN THE FRYING PAN
AFIA INTERNATIONAL COMPANY / ALARABI OIL BRAND
77 MEDIA Jeddah SAUDI ARABIA SHOOT FOOD
Istanbul
TURKEY
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Short List
BRANDED CONTENT FOR WALIMA STYLE RICE
MAYAR FOODS- WALIMA STYLE / SELLA RICE
MAYAR FOODS COMPANY Dammam SAUDI ARABIA UTURN ENTERTAINMENT
Jeddah
SAUDI ARABIA
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS
Beirut
LEBANON
#BAKEDRIGHT
MEZZAN HOLDING COMPANY (KSC) / KITCO BONJOUR
BEATTIE + DANE Kuwait City KUWAIT BEATTIE + DANE
Kuwait City
WONDERFUL PRODUCTIONS
Beirut
KUWAIT
LEBANON
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT THE TALKIES
Cairo
EGYPT
Bronze
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MCDONALD'S - BIG TASTY
MCDONALD'S / BIG TASTY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
ENTERING THE LION'S DEN AND WINNING
P.T. MAYORA / TORABIKA CAPPUCCINO
MINDSHARE LEBANON Beirut LEBANON
ALJ TOYOTA AFTER SALES
ALJ MOTORS / TOYOTA AFTER SALES
STARCOM Jeddah SAUDI ARABIA
A12 Excellence in Audience Engagement & Distribution Strategy
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI
Beirut
STOKED
UNITED ARAB EMIRATES
LEBANON
THE TAXI TO DUBAI
ATLANTIS THE PALM / RESORT ?
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
YA ROUSSIA JEYIN
TUNISIE TELECOM / BRAND
J. WALTER THOMPSON TUNIS TUNISIA PROPAGANDA
Tunis
WHITE BENCH STUDIO
Tunis
TUNISIA
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Bronze
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN LASHARI FILMS
Lahore
PAKISTAN
Short List
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS
Beirut
LEBANON
#BAKEDRIGHT
MEZZAN HOLDING COMPANY (KSC) / KITCO BONJOUR
BEATTIE + DANE Kuwait City KUWAIT BEATTIE + DANE
Kuwait City
WONDERFUL PRODUCTIONS
Beirut
KUWAIT
LEBANON
HOW TO FALL IN LOVE IN 3 STEPS
GOUNA AND GOUNA FILM FESTIVAL / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT OLD METRO
Cairo
BIG BUZZ COMMUNICATIONS
Cairo
KAY-OH PRODUCTIONS
Giza
EGYPT
THE CHRONICLES OF OUFA
EGBANK / EGBANK
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
EXPLAIN IT LIKE
SAMSUNG / SAMSUNG DURABLE GOODS
CHEIL WORLDWIDE Istanbul TURKEY
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Bronze
A13 Excellence in Partnerships
IMAGINE DUBAI
DCTCM - DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING / CITY OF DUBAI
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES JOSEPH KAHN
Los Angeles
USA
Short List
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI
Beirut
STOKED
UNITED ARAB EMIRATES
LEBANON
OUR LEBANON
TOUCH / INDEPENDENCE DAY CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE
Beirut
THE BRIGHTSIDE
Beirut
LEBANON
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES
Short List
A14 Innovation in Entertainment
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI
Beirut
STOKED
UNITED ARAB EMIRATES
LEBANON
Silver
HOW TO FALL IN LOVE IN 3 STEPS
GOUNA AND GOUNA FILM FESTIVAL / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT OLD METRO
Cairo
BIG BUZZ COMMUNICATIONS
Cairo
KAY-OH PRODUCTIONS
Giza
EGYPT
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT THE TALKIES
Cairo
EGYPT
Short List
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B01 Artist as Ambassador for a Brand or a Cause
WE WILL SING LOVE
MOBILE TELECOMMUNICATION COMPANY (ZAIN) / MOBILE TELECOMMUNICATION COMPANY (ZAIN) RAMADAN
MINDSHARE DUBAI UNITED ARAB EMIRATES LOTS OF JOY PRODUCTIONS
Kuwait
KUWAIT
B02 Fan Engagement / Community Building
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON CLANDESTINO FILMS
Beirut
LEBANON
GOOD THINGS COME IN 3... DAKKAT!
OLD METRO/TMG / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT BIG BUZZ COMMUNICATIONS
Cairo
KAY-OH PRODUCTIONS
Giza
EGYPT
B03 Use of Licenced or Remastered Music for a Brand or Campaign
YA ROUSSIA JEYIN
TUNISIE TELECOM / BRAND
J. WALTER THOMPSON TUNIS TUNISIA PROPAGANDA
Tunis
WHITE BENCH STUDIO
Tunis
TUNISIA
B04 Use of Original Composition for a Brand or Campaign
EL KEF
LESIEUR CRISTAL / EL KEF
SHEM'S PUBLICITE Casablanca MOROCCO SIGMA
Casablanca
MOROCCO
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON CLANDESTINO FILMS
Beirut
LEBANON
WE WILL SING LOVE
MOBILE TELECOMMUNICATION COMPANY (ZAIN) / MOBILE TELECOMMUNICATION COMPANY (ZAIN) RAMADAN
MINDSHARE DUBAI UNITED ARAB EMIRATES LOTS OF JOY PRODUCTIONS
Kuwait
KUWAIT
Bronze
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
VODAFONE & PEPSICO - FROM CAMPAIGN TO NATIONAL ANTHEM
VODAFONE EGYPT & PEPSICO / WORLD CUP BRAND
J. WALTER THOMPSON CAIRO EGYPT OZ PRODUCTIONS
Cairo
EGYPT
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT BIGFOOT FILMS
Cairo
EGYPT
Silver
THE UNPLUGGED COOLERS
THE COCA-COLA COMPANY / COCA-COLA
FP7/CAS Casablanca MOROCCO
B06 Excellence in Music Video
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON CLANDESTINO FILMS
Beirut
LEBANON
Short List
WE WILL SING LOVE
MOBILE TELECOMMUNICATION COMPANY (ZAIN) / MOBILE TELECOMMUNICATION COMPANY (ZAIN) RAMADAN
MINDSHARE DUBAI UNITED ARAB EMIRATES LOTS OF JOY PRODUCTIONS
Kuwait
KUWAIT
TOWN TEAM: OUR FASHION IS GONE
TOWN TEAM / TOWN TEAM FASHION
Y&R CAIRO EGYPT MARADONA
Giza
EGYPT
Short List
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT BIGFOOT FILMS
Cairo
EGYPT
THE UNPLUGGED COOLERS
THE COCA-COLA COMPANY / COCA-COLA
FP7/CAS Casablanca MOROCCO