2018 Winners & Shortlists

MAKING THE NATION'S GAME

BrandABDUL LATIF JAMEEL
Product/ServiceJAMEEL LEAGUE
EntrantABDUL LATIF JAMEEL Jeddah, SAUDI ARABIA
CategoryOnline: Fiction & Non-Fiction
Idea Creation ABDUL LATIF JAMEEL Jeddah, SAUDI ARABIA
Production CENTURY EVENTS PRODUCTIONS Jeddah, SAUDI ARABIA

Brief Explanation

A giant 'Dundu' puppet is playing football in the garden with his little boy. His giant 'Dundu' mate stops by, and they leave together. We discover they're footballers, and they start warming up for the big match - where their tricks and skills are played out in front of a live stadium audience of 60,000 cheering fans.

The Campaign

The film traces the history of Saudi football, the nation's passion, from one of the first cup finals in the Kingdom (in never-seen-before archive footage), through the timeless skills and glory days before the millennium, to the colour and excitement of present day League football, and the majestic awe-inspiring stadiums where today's battles are played out.

Credits

Name Company Role
Martin Copus Abdul Latif Jameel Head of Sponsorship
Fabian Seewald Dundu Performance Managing Director
Ruari McLeod Filmmaster MEA Senior Editor
Rami Turki Abdul Latif Jameel SGM, Sponsorship
Tobias Husemann Dundu Performance Co-Founder / Designer