2018 Winners & Shortlists

CLASH OF THE TITANS

BrandETISALAT EGYPT
Product/ServicePREPAID TARIFF
EntrantTNA Cairo, EGYPT
CategoryUse of Talent
Idea Creation TNA Cairo, EGYPT
Production HAMA FILM PRODUCTIONS Giza, EGYPT

The Campaign

Mohamed Ramadan is one of the most valuable actors in Egypt. He usually portrays the strong macho character.

Creative Execution

There are 7 iconic characters played by Mohamed Ramadan like Almany, Abdo Mota, and Hbeicha to name a few. What if we put them in one short movie to fight against each other.

The ad has more than 23 million views on all across social platforms.

We used Mohamed Ramadan's talent to showcase our message in an entertaining manner.

Mohamed Ramadan played all his famous characters against each other in a short movie to show that Etisalat has the most powerful bundle in Egypt.

Credits

Name Company Role
Basel El Deeb TNA - DDB Egypt Managing Partner & Head of Creative
Mostafa Sherif TNA - DDB Egypt Creative Director
Sevak Der Sarkissian TNA - DDB Egypt Creative Director
Hossam Akil TNA - DDB Egypt Copywriter
Omar Dawoodl TNA - DDB Egypt Copywriter
Ragy Baqy TNA - DDB Egypt Copywriter
Hadi El Bagoury - Director
Runa El Arian - Director's Producer
Ahmed El Morsy - DOP
Islam El Banna - Art Director
Abir El Ansari - Stylist
Mohamed Yahia Moro - 1st Assistant Director
Salma Soliman - 2nd Assistant Director
Kholoud Hamed - Assitant Art Director
Ahmed Mohyee Challenge Casting Casting
Ayman Nassar HAMA Photographer on set
Wael Mahfouz HAMA Shooting board artist
Hesham Soliman HAMA Executive Producer
Tariq Babelly HAMA Senior Producer
Hesham Abu Zeid HAMA Production Manager
Ahmed Sobhy HAMA Production Manager
Khaled Mohsen HAMA Line Producer
Mahitab Ayoub HAMA Post Producer
Nada Tabie Circle Post House Post Producer
Rani Hashish Circle Post house Editor
Karim Mira Lizard Grading
Mohamed Abdel Hady Craft Studio VFX
Aly Fathallah - Music Composer
Links
Social Media URL