2018 Winners & Shortlists

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BrandDUBAI HEALTH AUTHORITY
Product/ServiceGOVERNMENT/HEALTH AUTHORITY
EntrantTHE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
CategoryPosters
Idea Creation THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES

The Campaign

We created a distorted poster picture using fragments of a once perfect picture. This is a reflection of a sufferer of Early-Onset Alzheimer’s.

Creative Execution

Photograph of an actual subject was taken and designed. The finished piece was then printed on multiple canvasses. The canvasses were then cut into pieces. The fragments were then reconstructed to create a distorted perspective of the subject in reflection see from the perspective of an Early-Onset Alzheimer’s sufferer. The finished canvass was displayed as a poster installation and the photographed version of it was used for publishing.

Indication of how successful the outcome was in the market

• Recent released campaign was well-received • Positive and insightful comments on how the campaign reflects the disease • Non-conventional execution especially from a government entity

Since Early-Onset Alzheimer’s which affects the younger is not a common disease, the strategy was to design posters that were artistically grabbing and appealing to a younger audience. The subjects were based on the demographics of Dubai which is multi-cultural, suggesting the disease can affect anybody from any walk of life.

Credits

Name Company Role
Alok Gadkar The Classic Partnership Advertising Executive Creative Director
Alok Gadkar The Classic Partnership Advertising Executive Creative Director
Leslie Paul The Classic Partnership Advertising Creative Director
Mangesh Zemse The Classic Partnership Advertising Senior Art Director
Alok Gadkar The Classic Partnership Advertising Executive Creative Director
Leslie Paul The Classic Partnership Advertising Creative Director
Amol Jadhav Freelancer Photographer
Anant Nanvare Freelancer Illustrator
Tarek Chebaro The Classic Partnership Advertising Account Director
Pulkit Vasisht The Classic Partnership Advertising Account Director
Vitthal Deshmukh The Classic Partnership Advertising Head of Production
Devraj Shriyan The Classic Partnership Advertising Retouching Artist
Ketan Pawaskar Freelancer Retouching Artist
Shreyas Surve Freelancer Photographer Assistant
Raj Chheda Shoot At Sight Production
Ashwin Menon RGB Dubai Senior Producer