Bassam has spent a few decades building an impressively large belly. The barrels of beer and late night burgers have aided his belly button’s rise to prominence. A cavernous inny that collects fluff faster than a dual-headed vacuum cleaner, it has led to a rather disturbing collection. Bypassing the basics of hygiene, Bassam has collected, colour coded and curated a cutting edge display of belly button bluff. Having recently expressed a desire to turn the collection into a cute woolly jumper…. his wife has understandably threatened to do a jump of her own. Bad as it may seem Bassam, it’s time for the fluff to go… But if you can’t bring yourself to bin those filthy bits, you and your bit of fluff will be extremely happy to know that IKEA has smart solutions for all kinds of storage.