Spot 3 Title: Artsy Fartsy MVO: In a deep and reassuring tone Perched on a bar stool, casting a discerning gaze, Jenna Perkins observes her husband Paul feverishly tuck into a succulent ground beef burger bursting with lettuce, pickles, tomato and melted pools of Swiss cheese. Then from the corner of her eye, she spots a thick river of ketchup and mustard gently snaking its way down to the lower lip of the bun, before making dramatic landfall on Paul’s freshly pressed white linen shirt. As the greasy drool splatters across the flaxen fabric, Jenna is suddenly consumed by an overwhelming thought: FVO: Drip…art…drip art…the arts! Culture!!! Well of course, we need a splash of culture in our lives. Look at us. All we do is eat, eat and then plan what we’ll eat tomorrow. I’ve had enough. From now on we are spending our weekends at museums and art galleries in the company of masters. Let me check what’s showing at the museum of modern art…oh I love van Gogh, didn’t he… (trail gibberish).
MVO: Well go ahead Jenna. Get all artsy fartsy and highbrow and worry not of your beloved’s white shirt because you already know that your bottle of Persil Power Gel back home will get rid of that splattered stain…efficiently, effectively and reliably.