2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fast Moving Consumer Goods
WHAT NEW YORK PIZZA MEANS
IL CAPO PIZZA / NEW YORK PIZZA
MKT BENCHMARK Seef BAHRAIN
SWEET DREAMS
JOHNSON & JOHNSON / JOHNSON'S BABY OIL
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
SHARE THE UNEXPECTED
AMOR BENAMOR / COUSCOUS | SPAGHETTI | TLITLI
ALL IN EL ACHOUR ALGERIA BIRTH
Paris
FRANCE
MESSY FLESHY
HENKEL / PERSIL POWER GEL
DDB DUBAI UNITED ARAB EMIRATES
JUNGLE BUNGLE
HENKEL / PERSIL POWER GEL
DDB DUBAI UNITED ARAB EMIRATES
HOSPITAL
DAC / DAC ANTIBACTERIAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
ELEVATOR
DAC / DAC ANTIBACTERIAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
ARTSY FARTSY
HENKEL / PERSIL POWER GEL
DDB DUBAI UNITED ARAB EMIRATES
A02 Durable Consumer Goods
YAWN YODELING
DE'LONGHI / HOME APPLIANCES
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
YAWN SCATS
DE'LONGHI / HOME APPLIANCES
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
YAWN ARIA
DE'LONGHI / HOME APPLIANCES
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
A03 Cars & Automotive Products & Services
PREGNANT
NISSAN / 360 AROUND VIEW MONITOR
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LAPTOP
NISSAN / 360 AROUND VIEW MONITOR
TBWA\RAAD Dubai UNITED ARAB EMIRATES
KEEP CALM AND INSURE YOUR CAR WITH RSA
RSA INSURANCE / MOTOR INSURANCE
FACE TO FACE UAE Dubai UNITED ARAB EMIRATES
BLIND DATE
NISSAN / 360 AROUND VIEW MONITOR
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE PARENT BRAG OFF
CENTREPOINT - LANDMARK GROUP / CENTREPOINT RETAIL STORE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
TAMIR’S CLOCKS
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
SILVER LINING
CENTREPOINT / RETAIL STORE
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
MARQUIS DE SADE
KINOKUNIYA / BOOKSTORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
Grand Prix
LUCKY LEBANESE
LA LIBANAISE DES JEUX / LOTO LIBANAISE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
LIAO YIWU
KINOKUNIYA / BOOKSTORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
Grand Prix
LEGENDS OF AYLA
AYLA / SEASIDE RESORT
LEO BURNETT JORDAN Amman JORDAN KIWI MEDIA SOLUTIONS
Amman
JORDAN
KARIM’S CAMELS
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
JANE
CENTREPOINT - LANDMARK GROUP / CENTREPOINT RETAIL STORE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
IMPERFECT CANDIDATE #3
EMIRATES FLIGHT CATERING / RADIO CAMPAIGN
RAPP MIDDLE EAST Dubai UNITED ARAB EMIRATES
IMPERFECT CANDIDATE #2
EMIRATES FLIGHT CATERING / RADIO CAMPAIGN
RAPP MIDDLE EAST Dubai UNITED ARAB EMIRATES
IMPERFECT CANDIDATE #1
EMIRATES FLIGHT CATERING / RADIO CAMPAIGN
RAPP MIDDLE EAST Dubai UNITED ARAB EMIRATES
FIRECRACKER
KFC / KFC FIRECRACKER CHICKEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
BOB
CENTREPOINT - LANDMARK GROUP / CENTREPOINT RETAIL STORE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
BERTOLT BRECHT
KINOKUNIYA / BOOKSTORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
Grand Prix
BASSAM’S BELLYBUTTON
IKEA - SAUDI ARABIA / SMART STORAGE SOLUTIONS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
ANNA POLITKOVSKAYA
KINOKUNIYA / BOOKSTORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
Grand Prix
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
THRILLSEEKER
COMMERCIAL INSURANCE / TRAVEL INSURANCE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
TEDDY BEAR
VISA / VISA PREPAID GIFT CARDS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
PERFUME
VISA / VISA PREPAID GIFT CARDS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
MYSTIC
COMMERCIAL INSURANCE / TRAVEL INSURANCE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
JANET
STANDARD CHARTERED BANK / VISA INFINITE CREDIT CARD
TBWA\RAAD Dubai UNITED ARAB EMIRATES
IVAN
STANDARD CHARTERED BANK / VISA INFINITE CREDIT CARD
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
FOODIE
COMMERCIAL INSURANCE / TRAVEL INSURANCE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
FLOWERS
VISA / VISA PREPAID GIFT CARDS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
Short List
DILEMMA
COMMERCIAL INSURANCE / HOME INSURANCE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A08 Charities, Public Health & Safety, Public Awareness Messages
SNOW-WHITE
VODAFONE QATAR / VODAFONE QATAR
MEMAC OGILVY & MATHER Doha QATAR PRODUCE SOUND
Johannesburg
SOUTH AFRICA
SISTER
KAFA / KAFA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
RED RIDING HOOD
VODAFONE QATAR / VODAFONE QATAR
MEMAC OGILVY & MATHER Doha QATAR PRODUCE SOUND
Johannesburg
SOUTH AFRICA
MOTHER
KAFA / KAFA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
GOLDILOCKS
VODAFONE QATAR / VODAFONE QATAR
MEMAC OGILVY & MATHER Doha QATAR PRODUCE SOUND
Johannesburg
SOUTH AFRICA
DON'T LEAVE YOUR CHILDREN BEHIND
RPS / ROAD SAFETY
BPG BATES Dubai UNITED ARAB EMIRATES
Short List
CAFE GUPSHUP
SHAMAL MEDIA / RADIO FILLER SHOW
LAPIS COMMUNICATIONS Dubai UNITED ARAB EMIRATES
B01 Use of Music or Sound Design
TEDDY BEAR
VISA / VISA PREPAID GIFT CARDS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
SWEET DREAMS
JOHNSON & JOHNSON / JOHNSON'S BABY OIL
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List