2017 Winners & Shortlists

FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE

UNITED ARAB EMIRATES

#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION

UNITED ARAB EMIRATES

CARX
CHEVROLET / THE 2017 MALIBU LTZ

UNITED ARAB EMIRATES

GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY

TURKEY

THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK

SAUDI ARABIA

NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN

LEBANON

HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY

UNITED ARAB EMIRATES

TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE

UNITED ARAB EMIRATES

LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART

UNITED ARAB EMIRATES

THE WARNING VOICE
NISSAN / AUTOMOTIVE

LEBANON

KILL THEM ODORS
MONDELÉZ INTERNATIONAL / CLORETS

LEBANON

A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES

UNITED ARAB EMIRATES

THE SMART BUS
BATELCO / THE SMART BUS

BAHRAIN

TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT

UNITED ARAB EMIRATES

Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL

UNITED ARAB EMIRATES

YOU ARE THE MASTER
RENAULT MAROC / DACIA DOKKER

MOROCCO

#SAVEYOURFLAVOUR
MARS / GALAXY NEW FLAVOUR LAUNCH

UNITED ARAB EMIRATES

THE POWDER COATING PENCILS
JOTUN POWDER COATINGS / THE IMAGINATION COLLECTION

UNITED ARAB EMIRATES

FANS COME FIRST
VODAFONE / TELECOMMUNICATION

EGYPT

AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION

UNITED ARAB EMIRATES

PRICELESS ANTHEM
MASTERCARD / UEFA CHAMPIONS LEAGUE 2016 PARTNERSHIP

UNITED ARAB EMIRATES

MUSICAL ORDER
KFC & PEPSICO / FOOD DELIVERY

UNITED ARAB EMIRATES

AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION

UNITED ARAB EMIRATES

FLIPPIN' TRUCKS BY FLIPPIN' BURGERS
CHEVROLET / AUTOMOTIVE

UNITED ARAB EMIRATES

FANS COME FIRST
VODAFONE / TELECOMMUNICATION

EGYPT

#SHOPLESS
SADIA / SADIA FROZEN FOOD

UNITED ARAB EMIRATES

CHIPSY UCL: NOW YOU CAN PREDICT THE SCORE
PEPSICO INT. - CHIPSY FOOD INDUSTRIES / CHIPSY

EGYPT

AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION

UNITED ARAB EMIRATES

WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI

UNITED ARAB EMIRATES

DTCM: HERE TODAY, DUBAI TOMORROW
DUBAI TOURISM / DUBAI TOURISM

UNITED ARAB EMIRATES

YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED

EGYPT

WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL

SAUDI ARABIA

WHAT PEOPLE SAY ABOUT US
ZOOBA EATS / ZOOBA

EGYPT

FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE

UNITED ARAB EMIRATES

IKEA IT'S THAT AFFORDABLE PRICE TAGS
IKEA - SAUDI ARABIA / IKEA TAGS

UNITED ARAB EMIRATES

CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES

UNITED ARAB EMIRATES

#TAKEITOUTSIDE
DUPLAYS / SPORTS & RECREATION

UNITED ARAB EMIRATES

INSTAVIDEO SERVICE
DISCOVER MOVIES / MOVIE RENTAL BUSINESS

KENYA

WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA

KUWAIT