2017 Winners & Shortlists

FASHION BONDING
MAX FASHION / FASHION RETAIL

UNITED ARAB EMIRATES

I RECOMMEND MOM
HSBC / CSR

UNITED ARAB EMIRATES

HUMAN KEYBOARD
LENOVO MIDDLE EAST / YOGA BOOK - HALO KEYBOARD

UNITED ARAB EMIRATES

STOP THE HUNGER
MARS / SNICKERS

UNITED ARAB EMIRATES

#SHOPLESS
SADIA / SADIA FROZEN FOOD

UNITED ARAB EMIRATES

#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION

UNITED ARAB EMIRATES

HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY

UNITED ARAB EMIRATES

LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART

UNITED ARAB EMIRATES

THE SMART BUS
BATELCO / THE SMART BUS

BAHRAIN

A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES

UNITED ARAB EMIRATES

KILL THEM ODORS
MONDELÉZ INTERNATIONAL / CLORETS

LEBANON

TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE

UNITED ARAB EMIRATES

THE WARNING VOICE
NISSAN / AUTOMOTIVE

LEBANON

Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL

UNITED ARAB EMIRATES

YOU ARE THE MASTER
RENAULT MAROC / DACIA DOKKER

MOROCCO

#SAVEYOURFLAVOUR
MARS / GALAXY NEW FLAVOUR LAUNCH

UNITED ARAB EMIRATES

TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT

UNITED ARAB EMIRATES

THE POWDER COATING PENCILS
JOTUN POWDER COATINGS / THE IMAGINATION COLLECTION

UNITED ARAB EMIRATES

PRICELESS ANTHEM
MASTERCARD / UEFA CHAMPIONS LEAGUE 2016 PARTNERSHIP

UNITED ARAB EMIRATES

FLIPPIN' TRUCKS BY FLIPPIN' BURGERS
CHEVROLET / AUTOMOTIVE

UNITED ARAB EMIRATES

FANS COME FIRST
VODAFONE / TELECOMMUNICATION

EGYPT

AD D
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / VITAMIN D EDUCATION

UNITED ARAB EMIRATES

AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION

UNITED ARAB EMIRATES

MUSICAL ORDER
KFC & PEPSICO / FOOD DELIVERY

UNITED ARAB EMIRATES

DTCM: HERE TODAY, DUBAI TOMORROW
DUBAI TOURISM / DUBAI TOURISM

UNITED ARAB EMIRATES

YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED

EGYPT

FANS COME FIRST
VODAFONE / TELECOMMUNICATION

EGYPT

CHIPSY UCL: NOW YOU CAN PREDICT THE SCORE
PEPSICO INT. - CHIPSY FOOD INDUSTRIES / CHIPSY

EGYPT

AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION

UNITED ARAB EMIRATES

WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL

SAUDI ARABIA

WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI

UNITED ARAB EMIRATES

#SHOPLESS
SADIA / SADIA FROZEN FOOD

UNITED ARAB EMIRATES

WHAT PEOPLE SAY ABOUT US
ZOOBA EATS / ZOOBA

EGYPT

FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE

UNITED ARAB EMIRATES

WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA

KUWAIT

#TAKEITOUTSIDE
DUPLAYS / SPORTS & RECREATION

UNITED ARAB EMIRATES

INSTAVIDEO SERVICE
DISCOVER MOVIES / MOVIE RENTAL BUSINESS

KENYA

CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES

UNITED ARAB EMIRATES

IKEA IT'S THAT AFFORDABLE PRICE TAGS
IKEA - SAUDI ARABIA / IKEA TAGS

UNITED ARAB EMIRATES