2017 Winners & Shortlists

The Campaign

Turning brand's tagline(make it happen) to a useful and powerful hashtag in Iran (?????????) which is used in consumers real life to empower and encourage others to make their dreams come true and make it happen. The Persian hashtag means "be bold" by having colors from yourself. With this concept, every week one color was announced and our audience were asked to share their photos portraying how the color existed in their lifestyle.

Creative Execution

Duration of campaign was 6 weeks with support of about 20 influencers and CPC banners for sending traffic to the instagram page.

Describe the success of the promotion with both client and consumer including some quantifiable results

20,000 followers from 0 5,000 likes and 4,000 comments 8% of participation rate at the time of the announcement of the contest winners 8,000 received photos 6,000 shared hashtags the viral video that was seen by 1,500,000 people

Explain why the method of promotion was most relevant to the product or service

Because of weekly gifts for UGCs and a bigger prize for the end of the campaign which was a trip to Prague.

The target was Young independent a 15 to 30 years old girl (Independent regarding decision making, not necessarily financially ), who is active in the society; student or employed. Instagram was chosen as a social media for fashion and make up. It provides a great platform to address the goals of Maybelline and the needs of the customers. Thus, an interesting Instagram competition was designed. Each we asked the competitors to take creative photos with different color themes.