Brand | BIDAYA HOME FINANCE |
Product/Service | HOME FINANCE |
Entrant | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
Category | Financial & Business Products & Services, Commercial Public Services |
Idea Creation
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THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
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Production
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THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
|
The Campaign
Make the vision, for everyone to see.
Creative Execution
We created and distributed over 1000 birdhouses in Riyadh, across major residential communities, neighborhoods and business towers of Riyadh.
Between September and December 2016, over 40 locations of the capital city saw the Bidaya Birdhouse waiting for its new homeowners. In one week, birds found the new home as an escape from the scorching summer. And the people saw it a genuine reason to believe into Bidaya.
Describe the success of the promotion with both client and consumer including some quantifiable results
Brand awareness doubled. 7,000 home loan enquiries received. A 50% rise in new customers, which paved the way for a 27% market gain.
The vision stood for everyone to see.
Explain why the method of promotion was most relevant to the product or service
The home financing market is saturated with hyperbole and overpromises. One can try outshouting to gain attention or speak the truth and let it take its course.
Bidaya is a 2-year old home finance provider that wanted people to buy into its promise. It wanted to avoid the mainline mediums and go out there to masses. Stay in the sight without staring into their faces.
Everyone deserves a home. Bidaya Home Finance was established to facilitate the same. So, how do you make a new financial provider part of every household? You stay in people's sight yet, speak to their hearts.
Credits
Alok Gadkar |
The Classic Partnership |
Executive Creative Director, Creative Director |
Prakash Elumalai |
The Classic Partnership |
Associate Creative Director, Copywriter |
Vishal Vinekar |
The Classic Partnership |
Art Director |
Tarek Chebaro |
The Classic Partnership |
Account Director |
Vitthal Deshmukh |
The Classic Partnership |
Head of Production |
Shankar Chidambaram |
The Classic Partnership |
Production Manager |
Zohra Ameen |
The Classic Partnership |
Production Executive |
Ashwin Ajith |
RGB Art Productions |
Producer |
Ryan Gonsalves |
RGB Art Productions |
Editor |
Devraj Shriyan |
The Classic Partnership |
Retouching Artist |
Amr AlHindi |
The Classic Partnership |
Account Manager |
Prasad Paniker |
RGB Art Productions |
Director of Photography |