2017 Winners & Shortlists

The Campaign

we wanted to help Tunisian youth and underprivileged areas by creating a 7affalha work space, where this youth can have fun and enjoy their time. in an innovative strategy we decided to recycle all billboards prints and create beag

Creative Execution

The pollution created by plastic bottles is omnipresent in the landscape of Tunisia. The Tunisian Department of state estimates that up to 1 billion plastic bags were used in 2015. This estimate however does not keep in mind the number of printed ad campaign billboards and posters that are thrown away. , Danup has, for first time, focused all of their communication team's energy on recovering and recycling advertising posters from their 2016 Happy Run event and empowering local craftsman whose mission was to give a second life to 70 printed posters.

Describe the success of the promotion with both client and consumer including some quantifiable results

After a tremendous amount of effort posters have been transformed into useful and valuable bean bag chairs. Danup resourcefully salvaged and recycled a hundred bean bag chairs to later donate them to charitable associations and schools in marginalized and disadvantaged regions. The comfortable recycling action lead by danup have vocation to serve sustainable solution and promoting eco friendly behavior

Explain why the method of promotion was most relevant to the product or service

it's a new way to recycle the used prints while a campaign into a new campaign capable of serving a cause and raising awareness.

The pollution created by plastic bottles is omnipresent in the landscape of Tunisia. The Tunisian Department of state estimates that up to 1 billion plastic bags were used in 2015. This estimate however does not keep in mind the number of printed ad campaign billboards and posters that are thrown away. . Therefore, in an innovative and responsible approach to tackle this kind of pollution, Danup has adopted a green and eco-friendly strategy for their advertising.