|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
STOP THE HUNGER
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED |
FP7/CAI Cairo |
EGYPT |
Short List |
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Grand Prix
|
|
A02 Durable Consumer Goods, including Cars
|
HADIA TIME
LENOVO MIDDLE EAST / LENOVO |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Silver
|
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION |
MEMAC OGILVY ADVIZE Amman |
JORDAN |
Gold
|
|
A05 Financial & Business Products & Services, Commercial Public Services
|
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Bronze
|
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES |
FP7/TUN Tunis |
TUNISIA |
Short List |
|
A06 Charities, Public Health & Safety, Public Awareness Messages
|
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT |
BBDO PAKISTAN Lahore |
PAKISTAN |
Bronze
|
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE |
THE CLASSIC PARTNERSHIP ADVERTISING Dubai |
UNITED ARAB EMIRATES |
Short List |
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
Gold
|
THE SOUND OF VIOLENCE / X-RAY RECORDS
HURRIYET / AILE ICI SIDDETE SON |
TBWA\ISTANBUL |
TURKEY |
Short List |
|
B01 Guerrilla Marketing & Stunts
|
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH |
FP7/BEY Beirut |
LEBANON |
Short List |
|
B02 Live Shows, Festivals & Exhibitions
|
SWITCHED ON
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B03 Use of Ambient Media: Small Scale
|
IKEA IT'S THAT AFFORDABLE PRICE TAGS
IKEA - SAUDI ARABIA / IKEA TAGS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Short List |
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE |
THE CLASSIC PARTNERSHIP ADVERTISING Dubai |
UNITED ARAB EMIRATES |
Gold
|
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
B04 Use of Ambient Media: Large Scale
|
SWITCHED ON
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B05 Use of Customer in-Store Experience
|
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
B06 Use of Competitions & Promotional Games
|
STOP THE HUNGER
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B07 Use of Broadcast
|
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
B08 Use of Print or Outdoor
|
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Short List |
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
C01 Use of Digital Platforms
|
HADIA TIME
LENOVO MIDDLE EAST / LENOVO |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Short List |
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES |
FP7/TUN Tunis |
TUNISIA |
Gold
|
|
C02 Use of Social Platforms
|
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE |
J. WALTER THOMPSON Casablanca |
MOROCCO |
Short List |
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Bronze
|
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
Short List |
|
C03 Use of Technology
|
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE |
Y&R DUBAI |
UNITED ARAB EMIRATES |
Bronze
|
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Short List |
|
E01 Integrated Campaign led by Promo & Activation
|
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED |
FP7/CAI Cairo |
EGYPT |
Short List |
|
E02 Small Budget Campaign
|
IKEA IT'S THAT AFFORDABLE PRICE TAGS
IKEA - SAUDI ARABIA / IKEA TAGS |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
Bronze
|
FOOTNOTE FOR THE BREAST
MEDCARE WOMEN & CHILDREN HOSPITAL / HEALTHCARE |
THE CLASSIC PARTNERSHIP ADVERTISING Dubai |
UNITED ARAB EMIRATES |
Silver
|