2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B02 Drinks
THE COOL FEELING
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON
CONIFEROUS
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
EXOTIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
AQUATIC
COCA-COLA MIDDLE EAST / COKE LIFE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
NN
DIAGEO / GUINNESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
SS
DIAGEO / GUINNESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
IRIS
IZHIMAN MILLS / TURKISH COFFEE
J. WALTER THOMPSON JORDAN Amman JORDAN
TREE
IZHIMAN MILLS / TURKISH COFFEE
J. WALTER THOMPSON JORDAN Amman JORDAN
B03 Fast Moving Consumer Goods
I HATE BROCOLLI
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
MY TEDDY BEAR
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
I WANT MY ICE CREAM BACK
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
FETCH
MARS / PEDIGREE DENTASTIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES
BEG
MARS / PEDIGREE DENTASTIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SCRATCH
MARS / PEDIGREE DENTASTIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES
FEET
NASMED / COSMETICS
TBWA\ISTANBUL TURKEY
B04 Durable Consumer Goods
DIEGO
KENWOOD / HOME APPLIANCES
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
JIMI
KENWOOD / HOME APPLIANCES
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
VINCENT
KENWOOD / HOME APPLIANCES
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
SUNGLASSES
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
BAG
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
RING
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
MAKE UP
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
SHOES
THE CARTEL / THE CARTEL
Y&R DUBAI UNITED ARAB EMIRATES
Grand Prix
METALHEAD OVERBOARD
X-CITE / X-CITE NOISE CANCELLING HEADPHONES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
WORKMAN ON THE MOON
X-CITE / X-CITE NOISE CANCELLING HEADPHONES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
TRUCK IN THE SKY
X-CITE / X-CITE NOISE CANCELLING HEADPHONES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
MISSING AIRPLANE
X-CITE ALGHANIM / WANSA WATERPROOF LED TORCH
IMPACT & ECHO BBDO Kuwait City KUWAIT
MISSING SUBMARINE
X-CITE ALGHANIM / WANSA WATERPROOF LED TORCH
IMPACT & ECHO BBDO Kuwait City KUWAIT
MISSING TERRORIST
X-CITE ALGHANIM / WANSA WATERPROOF LED TORCH
IMPACT & ECHO BBDO Kuwait City KUWAIT
LAZY GUM
X-CITE ALGHANIM ELECTRONICS / WANSA POWERFUL VACUUM CLEANERS
IMPACT & ECHO BBDO Kuwait City KUWAIT
AGED WAX
X-CITE ALGHANIM ELECTRONICS / WANSA POWERFUL VACUUM CLEANERS
IMPACT & ECHO BBDO Kuwait City KUWAIT
BURIED THREAD
X-CITE ALGHANIM ELECTRONICS / WANSA POWERFUL VACUUM CLEANERS
IMPACT & ECHO BBDO Kuwait City KUWAIT
B05 Cars & Automotive Products & Services
FROST
CENTRAL TRADE AND AUTO CO. / TOYOTA LAND CRUISER
J. WALTER THOMPSON RIYADH SAUDI ARABIA
DROUGHT
CENTRAL TRADE AND AUTO CO. / TOYOTA LAND CRUISER
J. WALTER THOMPSON RIYADH SAUDI ARABIA
SINKHOLE
CENTRAL TRADE AND AUTO CO. / TOYOTA LAND CRUISER
J. WALTER THOMPSON RIYADH SAUDI ARABIA
FLOODS
CENTRAL TRADE AND AUTO CO. / TOYOTA LAND CRUISER
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
WOMEN HAVE IT EASY
HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
YOUR SISTER IS HOT
HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
YOUR BABY IS UGLY
HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
Short List
RAGING BEAR
HONDA ALGHANIM / HONDA COLLISION MITIGATION BRAKING SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
FURIOUS GORILLA
HONDA ALGHANIM / HONDA COLLISION MITIGATION BRAKING SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
ANGRY BULL
HONDA ALGHANIM / HONDA COLLISION MITIGATION BRAKING SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
DOG
MERCEDES / MERCEDES E-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
TREE
MERCEDES / MERCEDES E-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
KID
MERCEDES / MERCEDES E-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
CAMEL SAVES CAMEL
MERCEDES / MERCEDES GLE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
GOAT SAVES GOAT
MERCEDES / MERCEDES GLE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
WILD DOG SAVES WILD DOG
MERCEDES / MERCEDES GLE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
HAPPINESS
MERCEDES / MERCEDES G-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
IGNORANT
MERCEDES / MERCEDES G-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES