2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B13 Public Health & Safety
FOX
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
ICE CREAM
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI-ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
JACKET
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
RABBIT
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
SHOES
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
Silver
B14 Public Sector & Awareness Messages
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN
BLUE
CDLL / REHABILITATION CENTER
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
BREAST CANCER
IKEA - SAUDI ARABIA / BREAST CANCER AWARENESS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
BROWN
CDLL / REHABILITATION CENTER
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
GIRL WITH BLUE EYES
FACEBLIND.ORG / FACEBLIND.ORG
Y&R DUBAI UNITED ARAB EMIRATES
GREEN
CDLL / REHABILITATION CENTER
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
HIS & HERS
FACEBLIND.ORG / FACEBLIND.ORG
Y&R DUBAI UNITED ARAB EMIRATES
PARLIAMENT
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Gold
ROAD LETTERS
TOUCH BY ZAIN / ROAD SAFETY AWARENESS
J. WALTER THOMPSON Doha QATAR
SCIENCE
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Gold
TECHNOLOGY
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Gold
THE LEARNED MAN
FACEBLIND.ORG / FACEBLIND.ORG
Y&R DUBAI UNITED ARAB EMIRATES
Short List
TWITTER
LEBANESE RED CROSS / PUBLIC AWARENESS MESSAGE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
WHATSAPP
LEBANESE RED CROSS / PUBLIC AWARENESS MESSAGE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B15 Charities & Appeals
FAMINE
SOS CHILDREN'S VILLAGES / SOS CHILDREN'S VILLAGES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FOREST
KENYA WILDLIFE SERVICE / RANGERS RECRUITMENT
SCANAD KENYA Nairobi KENYA
Short List
IN NEED / FULFILLED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
LOST / REGAINED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
POVERTY
SOS CHILDREN'S VILLAGES / SOS CHILDREN'S VILLAGES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
RUN AWAY / COMMIT
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SICK / CURED
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SUFFERING / HEALING
LAW ANDAK DAM / BLOOD DONATION
IMPACT BBDO Dubai UNITED ARAB EMIRATES
WAR
SOS CHILDREN'S VILLAGES / SOS CHILDREN'S VILLAGES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C01 Digital Billboards / Posters
REAWAKEN YOUR FRAGRANCE RITUAL
GHAWALI / GHAWALI LAUNCH CAMPAIGN
HAVAS Dubai UNITED ARAB EMIRATES
ROAD LETTERS
TOUCH BY ZAIN / ROAD SAFETY AWARENESS
J. WALTER THOMPSON Doha QATAR
C03 Ambient Use of Digital Technology
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES
C04 Ambient Experiential & Immersive Digital
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A REFRESHING (VIRTUAL) REALITY
MONDELÉZ INTERNATIONAL / TRIDENT
MEDIAVEST|SPARK Beirut LEBANON
HUMAN KEYBOARD
LENOVO MIDDLE EAST / YOGA BOOK - HALO KEYBOARD
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
D01 Use of Adapted Billboards / Posters
ARAB SAFETY WEEK
FUCHS SUDAN / LUBRICANT
CREATIVE GORILLA Khartoum SUDAN
BODY SHOP: TESTERS
THE BODY SHOP / TOILETRIES
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES
BUPA BREAST CANCER AWARENESS
BUPA / HEALTHCARE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
MAKING SENSE OF DYSLEXIA
SYDLEXIA / DYSLEXIA CORRECTING FACILITY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS
TEAM/Y&R Dubai UNITED ARAB EMIRATES
Short List
D02 Use of Ambient Outdoor
#THISISEGYPT INTERNATIONAL CAMPAIGN
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
J. WALTER THOMPSON CAIRO EGYPT
5 YEAR PLAN AND AD GOVERNMENT GOLDEN JUBILEE
GSEC / GOVERNMENT
ALL ABOUT BRANDS Abu Dhabi UNITED ARAB EMIRATES
A JELLY POPPING EXPERIENCE
MONDELÉZ INTERNATIONAL / CADBURY DAIRY MILK
MEDIAVEST|SPARK Beirut LEBANON
BONUX FRESHNESS BOOTH
PROCTER & GAMBLE / BONUX LAUNDRY DETERGENT
LEO BURNETT BEIRUT LEBANON
HERE & THERE
FEDEX EXPRESS / EXPRESS SHIPPING SERVICE
BOLD AGENCY Riyadh SAUDI ARABIA
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
PINBALL CRICKET
PEPSI / PEPSI
BBDO PAKISTAN Lahore PAKISTAN
REWRITING RESPECT
SASOL / REWRITING RESPECT
MEMAC OGILVY & MATHER Doha QATAR
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List