| Brand | BIDAYA HOME FINANCE |
| Product/Service | HOME FINANCE |
| Entrant | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Category | Small Scale Special Solutions |
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Idea Creation
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THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
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Production
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THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Bidaya Home Finance was started in 2015 for Saudi Arabian nationals. Headquartered in Riyadh, the financial provider lives by its vision – enabling home ownership for all. We wanted the capital city to buy into it.
We decide to put the vision into action. We created and distributed over 1000 birdhouses in Riyadh, across major residential communities, neighbourhoods and business towers of the capital city. In one week, the new homes gave shelter to birds from the scorching summer. And the people, a genuine reason to believe into Bidaya.
Brand awareness doubled. 7,000 home loan enquiries received. 50% new sign ups, paving the way for 27% market gain. The vision stood for everyone to see.
Credits
| Alok Gadkar |
The Classic Partnership |
Executive Creative Director, Creative Director |
| Prakash Elumalai |
The Classic Partnership |
Associate Creative Director, Copywriter |
| Vishal Vinekar |
The Classic Partnership |
Art Director |
| Tarek Chebaro |
The Classic Partnership |
Account Director |
| Vitthal Deshmukh |
The Classic Partnership |
Head of Production |
| Shankar Chidambaram |
The Classic Partnership |
Production Manager |
| Zohra Ameen |
The Classic Partnership |
Production Executive |
| Ashwin Ajith |
RGB Art Productions |
Producer |
| Ryan Gonsalves |
RGB Art Productions |
Editor |
| Devraj Shriyan |
The Classic Partnership |
Retouching Artist |
| Amr AlHindi |
The Classic Partnership |
Account Manager |
| Prasad Paniker |
RGB Art Productions |
Director of Photography |