2017 Winners & Shortlists

Brief Explanation

We created a unique, interactive poster to demonstrate the ease and simplicity of performing a self-test to detect the early stages of breast cancer. The poster invited the viewer to a first-hand experience on how to perform a self-test. The poster made an impact by grabbing attention. Up to 90% of breast cancer can be prevented if detected in the early stages and through the Touch poster we were able to empower women with the only information necessary to self-test. The invitation to touch the poster incited the curiosity of our audience and on further interaction, the lumps that were invisible to the naked eye, became more real than ever. This initiative gave people a first-hand experience of what the early stages of breast cancer feel like.