2017 Winners & Shortlists

A PRICELESS DELIVERY

Client/BrandMASTERCARD
Product/ServicePRICELESS CAUSES
EntrantFP7/DXB Dubai, UNITED ARAB EMIRATES
Type of EntryUse of Outdoor
CategoryUse of Digital Outdoor
Idea Creation FP7/DXB Dubai, UNITED ARAB EMIRATES
Media Placement FP7/DXB Dubai, UNITED ARAB EMIRATES
PR FP7/DXB Dubai, UNITED ARAB EMIRATES
Production FP7/DXB Dubai, UNITED ARAB EMIRATES

Brief Explanation

We drew people in Dubai to an interactive wall in a popular Dubai hotspot - Dubai Mall and its corniche. And helped those who wanted to help refugee children affected by the food crises, by enabling them metaphorically deliver food to the children, through that interactive wall. People were invited to buy a meal pack from MasterCard, and step up to the wall. An infra-red range sensor would detect them and show them a recording of a child reaching out on screen. As they inserted the pack into the slot, another sensor detected the colour and movement of the pack. This information was fed to a computer in real-time. And the recording on screen showed the child receiving the same pack in one seamless motion. With every high-quality meal bought and delivered, we helped people feel and see the direct impact of their contributions, transforming the way people donated.

Credits

Name Company Position
Paul Banham FP7/DXB Executive Creative Director
Tahaab Rais FP7/MENA Regional Head of Strategic Planning / Creative Strategy Director
Josephine Younes FP7/DXB Creative Director / Art Director
Nayaab Rais FP7/DXB Creative Director / Copywriter
Spiro Malak FP7/DXB General Manager – Business Unit
Deblina Gupta FP7/DXB Account Director
Sooraj TR FP7/DXB Creative Technologist
Sameer Islam FP7/DXB Strategic Planning Manager
Razan Jalloul FP7/DXB Account Manager
Anis Zantout FP7/DXB Business Director – Digital
Erol Salcinovic FP7/DXB Design Director
Sameer Ketkar, Kuba Skowronski, Salvador Porteria, Rey Amio FP7/DXB Senior Designers
Asitha HB FP7/DXB Illustrator
Uday Desai, Pankaj Nainwal FP7/DXB Senior Technical Lead
Khaled Hamza, Sreenivas Kuniyil FP7/DXB Creative Services Manager and Assistant Production Manager
Jad Hindy FP7/DXB Regional Head of Innovation
Dolly Saidy MINT MENA Production Consultant
RGB RGB Editing
Ashraf Muhammadunny FP7/DXB Motion Artist and Editor
Amit Borawake FP7/DXB Retoucher