| Brand | PEPSICO |
| Product/Service | 7UP |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Live Advertising & Events |
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Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Media Placement
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OMD Dubai, UNITED ARAB EMIRATES
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Production
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SWERVE Dubai, UNITED ARAB EMIRATES
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Brief Explanation
7UP Traffic ‘Jam’ directly tackled the age-old problem of noise pollution in Cairo, Egypt, where dreadful traffic jams with deafening car horns are an everyday nuisance.
It’s a street concert that transformed car horns into musical notes and turned everyday frustration into entertainment.
Credits
| Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
| Daniel Corrêa |
Impact BBDO Dubai |
Creative Director |
| William Mathovani |
Impact BBDO Dubai |
Associate Creative Director |
| Marcelo Maciel |
Impact BBDO Dubai |
Associate Creative Director |
| Anju Purushot |
Impact BBDO Dubai |
Senior Producer |
| Philippe Berthelot |
Impact BBDO Dubai |
General Manager |
| Mathieu Diette |
Impact BBDO Dubai |
Regional Account Director |
| Solange Constantine |
Impact BBDO Dubai |
Account Manager |
| Egor Petrov |
Impact BBDO Dubai |
Director |