Brand | PEPSICO |
Product/Service | 7UP |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Use of Ambient Outdoor |
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Production
|
SWERVE Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
7UP Traffic ‘Jam’ directly tackled the age-old problem of noise pollution in Cairo, Egypt, where dreadful traffic jams with deafening car horns are an everyday nuisance.
It’s a street concert that transformed car horns into musical notes and turned everyday frustration into entertainment.
Credits
Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
Daniel Corrêa |
Impact BBDO Dubai |
Creative Director |
William Mathovani |
Impact BBDO Dubai |
Associate Creative Director |
Marcelo Maciel |
Impact BBDO Dubai |
Associate Creative Director |
Anju Purushot |
Impact BBDO Dubai |
Senior Producer |
Philippe Berthelot |
Impact BBDO Dubai |
General Manager |
Mathieu Diette |
Impact BBDO Dubai |
Regional Account Director |
Solange Constantine |
Impact BBDO Dubai |
Account Manager |
Egor Petrov |
Swerve |
Director |