Brand | MASHREQ BANK |
Product/Service | MASHREQ INSURANCE |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | Live Advertising & Events |
Idea Creation
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Y&R DUBAI, UNITED ARAB EMIRATES
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Brief Explanation
We dispatched Ice Cream vans across the UAE, which insured the ice cream they sold to kids for up to 10 minutes. Whenever an Ice Cream was sold to a child, we put a Mashreq Ice Cream Insurance sticker on his or her shirt, allowing us to identify them. Given the UAE’s hot weather, even in April when the campaign was implemented, we knew that many of the kids would face accidents in the form of ice cream scoops slipping off their cones. Whenever this unfortunate happenstance befell a child, we swiftly replaced his or her ice cream with a new one, much to the delight of both kids and parents, before sharing a concise leaflet with targets in which Mashreq’s Insurance offering was further detailed.
Credits
Kalpesh Patankar |
Y&R Dubai |
Executive Creative Director |
Kalpesh Patankar |
Y&R Dubai |
Executive Creative Director |
Prasad Pradhan |
Y&R Dubai |
Creative Director - Art |
Georges Barsoum |
Y&R Dubai |
CEO |
Zaakesh Mulla |
Y&R Dubai |
Group Business Director |
Sam Eid |
Y&R Dubai |
Head of Production |
Shahir Zag |
Freelancer |
Copywriter |
Dalia Abuzeid |
Conceptview Media |
Executive Producer |
Hazem Alagha |
Conceptview Media |
Producer |
Frederico Beja |
Conceptview Media |
Director |
Milus Sirko |
Conceptview Media |
Editor |
Ricardo Guedes |
Conceptview Media |
Sound Design |
Shanavaz Saina |
Conceptview Media |
Production Assistant |
Ambar Brahmachary |
Mashreq Bank |
Senior Vice President |
Ghazal Dima |
Mashreq Bank |
Marketing & Communication Manager |
Mike Cox |
Mashreq Bank |
Marketing & Brand Strategy Manager |