2017 Winners & Shortlists

Brief Explanation

IKEA stores are famous for their room sets. So we thought that we would use them to bring our Storage solution campaign to life. Using specially made 3D letters, we recreated the headlines from the outdoor campaign in the room sets. We hid the words that we don't want to see in the actual furniture and encouraged the customers to find them. A perfect stage to show how Ikea's Storage solutions actually help store unwanted things away. The unsuspecting IKEA customers loved the interaction. Not only did they enjoy the theater of the idea but they explored the all important furniture itself. The activation invited shop goers to immerse in our campaign in fun and organic way, creating an unique experience.