Brand | FACEBLIND.ORG |
Product/Service | FACEBLIND.ORG |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | Non-Standard Indoor Advertising |
Idea Creation
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Y&R DUBAI, UNITED ARAB EMIRATES
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Brief Explanation
Prosopagnosia, also called face blindness, is an impairment in the recognition of faces. It affects millions, including Brad Pitt.
Face blindness is like dyslexia. Just imagine not being able to recognise their parents’ faces. Prosopagnosics have difficulty in putting a face ‘together’. Art is heavily dependent on recognition. From the Mona Lisa to Girl with the Pearl Earing, the world’s most beautiful art can be easily recognisable by the faces in the picture.
So if art reflects life, our idea was to create art that reflects a unique, and remarkable condition that affects millions.
We created portraits that distorted perception on facial recognition and to explore the effects that a hereditary condition can have on cultural and personal identities.
Idea was brought to life at Dubai Art Week – the region’s biggest arts event. The portraits of the people had to resemble people of the Middle East, and South Asians.
Credits
Kalpesh Patankar |
Y&R Dubai |
Executive Creative Director |
Prasad Pradhan |
Y&R Dubai |
Creative Director - Art |
Simon Raffaghello |
Y&R Dubai |
Creative Director - Copy |
Georges Barsoum |
Y&R Dubai |
CEO |
Sam Eid |
Y&R Dubai |
Head of Production |
Khushi Rawat |
Y&R Dubai |
Agency Producer |
Dalia Abuzeid |
Conceptview Media |
Executive Producer |
Hazem Alagha |
Conceptview Media |
Producer |
Frederico Beja |
Conceptview Media |
Director |
Milus Sirko |
Conceptview Media |
Editor |
Ricardo Guedes |
Conceptview Media |
Sound Design |
Shanavaz Saina |
Conceptview Media |
Production Assistant |
Nandan Ghiya |
Freelancer |
Artist |
Brad Duchaine |
Dartmouth College |
Professor/Client |