2017 Winners & Shortlists

FACE BLINDNESS

BrandFACEBLIND.ORG
Product/ServiceFACEBLIND.ORG
EntrantY&R DUBAI, UNITED ARAB EMIRATES
CategoryNon-Standard Indoor Advertising
Idea Creation Y&R DUBAI, UNITED ARAB EMIRATES

Brief Explanation

Prosopagnosia, also called face blindness, is an impairment in the recognition of faces. It affects millions, including Brad Pitt. Face blindness is like dyslexia. Just imagine not being able to recognise their parents’ faces. Prosopagnosics have difficulty in putting a face ‘together’. Art is heavily dependent on recognition. From the Mona Lisa to Girl with the Pearl Earing, the world’s most beautiful art can be easily recognisable by the faces in the picture. So if art reflects life, our idea was to create art that reflects a unique, and remarkable condition that affects millions. We created portraits that distorted perception on facial recognition and to explore the effects that a hereditary condition can have on cultural and personal identities. Idea was brought to life at Dubai Art Week – the region’s biggest arts event. The portraits of the people had to resemble people of the Middle East, and South Asians.

Credits

Name Company Role
Kalpesh Patankar Y&R Dubai Executive Creative Director
Prasad Pradhan Y&R Dubai Creative Director - Art
Simon Raffaghello Y&R Dubai Creative Director - Copy
Georges Barsoum Y&R Dubai CEO
Sam Eid Y&R Dubai Head of Production
Khushi Rawat Y&R Dubai Agency Producer
Dalia Abuzeid Conceptview Media Executive Producer
Hazem Alagha Conceptview Media Producer
Frederico Beja Conceptview Media Director
Milus Sirko Conceptview Media Editor
Ricardo Guedes Conceptview Media Sound Design
Shanavaz Saina Conceptview Media Production Assistant
Nandan Ghiya Freelancer Artist
Brad Duchaine Dartmouth College Professor/Client