Brand | RAYYAN WATER |
Product/Service | RAYYAN WATER |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | Small Scale Special Solutions |
Idea Creation
|
Y&R DUBAI, UNITED ARAB EMIRATES
|
Additional Company
|
Y&R Doha, QATAR
|
Brief Explanation
There are plenty of scientific reports talking about the importance of drinking more water.
Research says that the symptoms are so similar that 40% of people mistake thirst with hunger.
And this leads to dehydration, gain weight and obesity.
We wanted people to question what their bodies are really in need of.
So we created the Water Snacks – special packaging in the shape of the most common snacks, but rather than containing food, they contain water.
We placed our special vending machine right next to a regular one. We branded the machine entirely in black and white and on its side a big headline read the campaign line (You’re not hungry. You’re thirsty), questioning people about what their bodies really needed.
Other water snacks and special vending machines are being placed all around the GGC – in offices, cafes and parks.
Credits
Kalpesh Patankar |
Y&R Dubai |
Executive Creative Director |
Fabio Tridenti |
Y&R Dubai |
Art Director |
Elisa Binda |
Y&R Dubai |
Copywriter |
Binnu Chrian |
Y&R Dubai |
Production Manager |
Flavio Zanni |
Y&R Qatar |
Creative Director |
Crahan Pinto |
Y&R Qatar |
Associate Account Manager |
Dalia Abuzeid |
Conceptview Media |
Executive Producer |
Hazem Alagha |
Conceptview Media |
Producer |
Frederico Beja |
Conceptview Media |
Director |
Shanavaz Saina |
Conceptview Media |
Production Assistant |