#THISISEGYPT INTERNATIONAL CAMPAIGN
| Brand | EGYPTIAN TOURISM PROMOTION BOARD |
| Product/Service | TOURISM |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Transit |
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Idea Creation
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Placement
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MINDSHARE Cairo, EGYPT
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Production
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ASAP PRODUCTIONS Cairo, EGYPT
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Brief Explanation
The closest thing you'll get to rush hour in the Red Sea is a school of friendly dolphins whizzing through our crystal waters. that's why we used the London cabs & buses, Milan's tram and Rome's metro as a medium to entice crowds to escape to Egypt in the very moment they experience angst of rush hour.
Credits
| Ramsey Naja |
J. Walter Thompson Beirut |
Chief Creative Officer |
| Ben James |
J. Walter Thompson New York |
Executive Creative Director |
| Adam Mourad |
J. walter thompson cairo |
Associate Creative Director |
| Mayan Sabry |
J. walter thompson cairo |
Jr. Copywriter |
| Mariam Makram |
J. walter thompson cairo |
Jr. copywriter |
| Ahmed Abdel Kader |
J. walter thompson cairo |
Associate Business Director |
| Sally Ezzat |
J. Walter Thompson Cairo |
Account director |
| Menna Hagrass |
J. Walter Thompson Cairo |
Account Manager |
| Nazli Kassem |
J. Walter Thompson Cairo |
Account Executive |
| Karim Osman |
J. Walter Thompson Cairo |
Account Executive |
| Diana George |
J. Walter Thompson Cairo |
Senior Planner |
| Amir Adib |
J. Walter Thompson Cairo |
Senior Planner |
| Mohamed Gabr |
Photographer |
Photographer |