2017 Winners & Shortlists

YOUR JERSEY. YOUR FLAG.

BrandCOCA-COLA
Product/ServiceCOKE RED
EntrantFP7/CAI Cairo, EGYPT
CategorySmall Scale Special Solutions
Idea Creation FP7/CAI Cairo, EGYPT
Production FP7/CAI Cairo, EGYPT

Brief Explanation

Egypt’s national football team was on a lucky streak in the early 2000s as it successfully won three consecutive African Cups, making Egypt the leading African nation in football with seven titles overall. That was of course before the 2011 revolution. With political instability came casualties to society at large and football was one of the sore losers, with a massacre taking place during a match in Port Said stadium in 2012. In the years to follow, our national team reflected the sentiment of the nation, defeated, demotivated, divided. Naturally the audiences’ attention drifted and shifted to international leagues. And as if orchestrated, our colors changed. The once united, bright red streets turned into a multi-colored sign of indifference. The staple National Egyptian jersey in every closet, was slowly replaced with another. Our initiative’s mission was to wake Egypt up, and encourage that we wear our red jerseys again.

Credits

Name Company Role
Ahmed Hafez Youness FP7/CAI ECD
Maged Nassar FP7/CAI CD
Maged Nassar FP7/CAI CD/ Director
Rami El Kerdani FP7/CAI CD
Rana Kahiry FP7/CAI Senior Copywriter
Mohamed Abdel Hamid FP7/CAI Senior Graphic Designer
Ahmed Fayez FP7/CAI Business Unit Head
Mostafa Abdelmawla FP7/CAI Senior Graphic Designer
Sabrina Ghoneimi FP7/CAI Copywriter
Sara Sherif FP7/CAI Senior Account Director
Ahmed El Shimy FP7/CAI Account Supervisor
Ayman Anwar FP7/CAI ACD/ Head of design and branding
Hicham Rahma FP7/CAI Senior Graphic Designer
Aslan Tarek/ Hend Ali FP7/CAI Account Executive
Hend Ali FP7/CAI Account Executive
Ahmed Samir Samy FP7/CAI Graphic Designer
Heba Radwan FP7/CAI Head Of Film Production Department
Mohamed Abd AlBar FP7/CAI Graphic Designer
Inas Nagy/ Moayad El Shenawy FP7/CAI Producer
Moayad El Shenawy FP7/CAI Producer
Maged Nassar N/A Director
Assem Ali N/A Art Director
Ahmed Tahoun N/A DOP
Begad Omran Big Foot Executive Producer
Ahmed Azmi BigFoot Producer
Nada Faied BigFoot Line Producer
Karim Mira Lizard Colorist
Amr Rabee Lizard Editor
Wael Alaa Byrdkill Music Composer
Hosny Ali The Garage Sound Designer
Nada Adel N/A Stylist
Islam Hossam N/A VO