Brand | COCA-COLA |
Product/Service | COKE RED |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Small Scale Special Solutions |
Idea Creation
|
FP7/CAI Cairo, EGYPT
|
Production
|
FP7/CAI Cairo, EGYPT
|
Brief Explanation
Egypt’s national football team was on a lucky streak in the early 2000s as it successfully won three consecutive African Cups, making Egypt the leading African nation in football with seven titles overall. That was of course before the 2011 revolution.
With political instability came casualties to society at large and football was one of the sore losers, with a massacre taking place during a match in Port Said stadium in 2012. In the years to follow, our national team reflected the sentiment of the nation, defeated, demotivated, divided. Naturally the audiences’ attention drifted and shifted to international leagues. And as if orchestrated, our colors changed. The once united, bright red streets turned into a multi-colored sign of indifference. The staple National Egyptian jersey in every closet, was slowly replaced with another. Our initiative’s mission was to wake Egypt up, and encourage that we wear our red jerseys again.
Credits
Ahmed Hafez Youness |
FP7/CAI |
ECD |
Maged Nassar |
FP7/CAI |
CD |
Maged Nassar |
FP7/CAI |
CD/ Director |
Rami El Kerdani |
FP7/CAI |
CD |
Rana Kahiry |
FP7/CAI |
Senior Copywriter |
Mohamed Abdel Hamid |
FP7/CAI |
Senior Graphic Designer |
Ahmed Fayez |
FP7/CAI |
Business Unit Head |
Mostafa Abdelmawla |
FP7/CAI |
Senior Graphic Designer |
Sabrina Ghoneimi |
FP7/CAI |
Copywriter |
Sara Sherif |
FP7/CAI |
Senior Account Director |
Ahmed El Shimy |
FP7/CAI |
Account Supervisor |
Ayman Anwar |
FP7/CAI |
ACD/ Head of design and branding |
Hicham Rahma |
FP7/CAI |
Senior Graphic Designer |
Aslan Tarek/ Hend Ali |
FP7/CAI |
Account Executive |
Hend Ali |
FP7/CAI |
Account Executive |
Ahmed Samir Samy |
FP7/CAI |
Graphic Designer |
Heba Radwan |
FP7/CAI |
Head Of Film Production Department |
Mohamed Abd AlBar |
FP7/CAI |
Graphic Designer |
Inas Nagy/ Moayad El Shenawy |
FP7/CAI |
Producer |
Moayad El Shenawy |
FP7/CAI |
Producer |
Maged Nassar |
N/A |
Director |
Assem Ali |
N/A |
Art Director |
Ahmed Tahoun |
N/A |
DOP |
Begad Omran |
Big Foot |
Executive Producer |
Ahmed Azmi |
BigFoot |
Producer |
Nada Faied |
BigFoot |
Line Producer |
Karim Mira |
Lizard |
Colorist |
Amr Rabee |
Lizard |
Editor |
Wael Alaa |
Byrdkill |
Music Composer |
Hosny Ali |
The Garage |
Sound Designer |
Nada Adel |
N/A |
Stylist |
Islam Hossam |
N/A |
VO |