| Brand | LIPTON |
| Product/Service | EXTRA STRONG TEA |
| Entrant | UNILEVER Dubai, UNITED ARAB EMIRATES |
| Category | Special Build |
|
Idea Creation
|
SWEETWATER COMMUNICATION Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The product was an extra strong tea. We hired a 100 ton crane for one month and had the teabag (3.3m x 5m) hanging in mid-air from the extended telescopic boom.
Underneath this was the actual oversized tea box (7m x 6m). We also included a signpost mentioning that "heavy lifting is in progress".
This was an oversized 3D installation in every sense of the meaning.
Credits
| Ben McDonald |
Sweetwater |
Director |
| Charlene Kruger |
Sweetwater |
Senior Associate |
| Nicolai De Guzman |
Sweetwater |
3D Designer |