2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
E03 Special Build
INFINITE COLORS
AL-JAZEERA PAINTS / PAINTS
AL JAZEERA PAINTS Riyadh SAUDI ARABIA
E06 Transit
QUEST BUS CAMPAIGN
QUEST ARABIYA / QUEST ARABIYA TV CHANNEL
ALL ABOUT BRANDS Abu Dhabi UNITED ARAB EMIRATES
D02 Use of Ambient Outdoor
5 YEAR PLAN AND AD GOVERNMENT GOLDEN JUBILEE
GSEC / GOVERNMENT
ALL ABOUT BRANDS Abu Dhabi UNITED ARAB EMIRATES
A14 Public Sector & Awareness Messages
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN
B14 Public Sector & Awareness Messages
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN
D02 Use of Ambient Outdoor
PINBALL CRICKET
PEPSI / PEPSI
BBDO PAKISTAN Lahore PAKISTAN
E05 Interactive Outdoor Experiences
PINBALL CRICKET
PEPSI / PEPSI
BBDO PAKISTAN Lahore PAKISTAN
Short List
D02 Use of Ambient Outdoor
HERE & THERE
FEDEX EXPRESS / EXPRESS SHIPPING SERVICE
BOLD AGENCY Riyadh SAUDI ARABIA
D01 Use of Adapted Billboards / Posters
ARAB SAFETY WEEK
FUCHS SUDAN / LUBRICANT
CREATIVE GORILLA Khartoum SUDAN
B14 Public Sector & Awareness Messages
PARLIAMENT
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Gold
SCIENCE
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Gold
TECHNOLOGY
UN WOMEN / UN WOMEN
DDB DUBAI UNITED ARAB EMIRATES
Gold
C04 Ambient Experiential & Immersive Digital
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
D03 Use of Digital Outdoor
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
E06 Transit
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
B11 Commercial Public Services
COP
BATELCO / SIMSIM PREPAID
FP7/BAH Manama BAHRAIN
YOGA
BATELCO / SIMSIM PREPAID
FP7/BAH Manama BAHRAIN
Short List
PAINTER
BATELCO / SIMSIM PREPAID
FP7/BAH Manama BAHRAIN
Short List
PSYCHIATRIST
BATELCO / SIMSIM PREPAID
FP7/BAH Manama BAHRAIN
ADULT DIAPERS
BATELCO / CONTACTLESS MOBILE PAYMENT
FP7/BAH Manama BAHRAIN
HEMORRHOID CREAM
BATELCO / CONTACTLESS MOBILE PAYMENT
FP7/BAH Manama BAHRAIN
LAXATIVE SUPPOSITORIES
BATELCO / CONTACTLESS MOBILE PAYMENT
FP7/BAH Manama BAHRAIN
RINGWORM
BATELCO / CONTACTLESS MOBILE PAYMENT
FP7/BAH Manama BAHRAIN
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
LOBSTER
FISHMANIA RESTAURANT / FISHMANIA RESTAURANT
FP7/BAH Manama BAHRAIN
E05 Interactive Outdoor Experiences
FLOATING SEAFOOD
FISHMANIA RESTAURANT / FISHMANIA RESTAURANT
FP7/BAH Manama BAHRAIN
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
OCTOPUS
FISHMANIA RESTAURANT / FISHMANIA RESTAURANT
FP7/BAH Manama BAHRAIN
RAY FISH
FISHMANIA RESTAURANT / FISHMANIA RESTAURANT
FP7/BAH Manama BAHRAIN
E02 Small Scale Special Solutions
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
B13 Public Health & Safety
CUPCAKE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI-ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
ICE CREAM
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI-ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
DOUGHNUT
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI-ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
D03 Use of Digital Outdoor
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
C04 Ambient Experiential & Immersive Digital
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
E05 Interactive Outdoor Experiences
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A01 Food
THE NO DISTRACTIONS BILLBOARD
McDONALD'S / RAMADAN
FP7/DXB Dubai UNITED ARAB EMIRATES
D02 Use of Ambient Outdoor
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
E04 Live Advertising & Events
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
B07 Travel, Transport & Leisure
END THIS HELL
ETHOS TRAVEL / 2017 TRAVEL CAMPAIGN FOR UAE
FP7/DXB Dubai UNITED ARAB EMIRATES
MAKE IT STOP
ETHOS TRAVEL / 2017 TRAVEL CAMPAIGN FOR UAE
FP7/DXB Dubai UNITED ARAB EMIRATES
SAVE ME NOW
ETHOS TRAVEL / 2017 TRAVEL CAMPAIGN FOR UAE
FP7/DXB Dubai UNITED ARAB EMIRATES
I'VE HAD ENOUGH
ETHOS TRAVEL / 2017 TRAVEL CAMPAIGN FOR UAE
FP7/DXB Dubai UNITED ARAB EMIRATES
MY HEAD IS GOING TO EXPLODE
ETHOS TRAVEL / 2017 TRAVEL CAMPAIGN FOR UAE
FP7/DXB Dubai UNITED ARAB EMIRATES
GET ME OUT OF HERE
ETHOS TRAVEL / 2017 TRAVEL CAMPAIGN FOR UAE
FP7/DXB Dubai UNITED ARAB EMIRATES
B11 Commercial Public Services
INDIA
RENNA MOBILE / TELECOMMUNICATION
FP7/MCT Muscat OMAN
PAKISTAN
RENNA MOBILE / TELECOMMUNICATION
FP7/MCT Muscat OMAN
BANGLADESH
RENNA MOBILE / TELECOMMUNICATION
FP7/MCT Muscat OMAN
C01 Digital Billboards / Posters
REAWAKEN YOUR FRAGRANCE RITUAL
GHAWALI / GHAWALI LAUNCH CAMPAIGN
HAVAS Dubai UNITED ARAB EMIRATES
A03 Fast Moving Consumer Goods
REAWAKEN YOUR FRAGRANCE RITUAL
GHAWALI / GHAWALI LAUNCH CAMPAIGN
HAVAS Dubai UNITED ARAB EMIRATES
B05 Cars & Automotive Products & Services
WOMEN HAVE IT EASY
HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT
YOUR SISTER IS HOT
HONDA ALGHANIM / HONDA LANE ASSIST SYSTEM
IMPACT & ECHO BBDO Kuwait City KUWAIT