2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location or Proximity
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK
London
UNITED KINGDOM
Silver
B02 Mobile Apps
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS
Dubai
UNITED ARAB EMIRATES
Short List
B03 Social for Mobile
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
Short List
B04 Mobile Games
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN
Tunis
TUNISIA
Grand Prix
B05 Mobile Advertising
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List