2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location or Proximity
'BOSE BETWEEN THE EARS'
BOSE / BOSE QC35
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK
London
UNITED KINGDOM
Silver
LITTLE CHORTI
OILIBYA / MOBILE APP
MEMAC OGILVY LABEL Tunis TUNISIA
SUBWAY - SALADS AND PLATTERS
SUBWAY / SUBWAY SALADS AND PLATTERS
BLIS Dubai UNITED ARAB EMIRATES
LIPTON GREEN TEA FITCART CAMPAIGN
UNILEVER / LIPTON GREEN TEA
INMOBI Bangalore INDIA
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
A03 Connected Screens & Devices
LITTLE CHORTI
OILIBYA / MOBILE APP
MEMAC OGILVY LABEL Tunis TUNISIA
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A04 Innovative Technology & Wearables
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS
Dubai
UNITED ARAB EMIRATES
SPUBLE
SPUBLE / THE APP THAT CREATES REAL LIFE SPEECH BUBBLES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER
Dubai
UNITED ARAB EMIRATES
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B01 Mobile Websites
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B02 Mobile Apps
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS
Dubai
UNITED ARAB EMIRATES
Short List
LITTLE CHORTI
OILIBYA / MOBILE APP
MEMAC OGILVY LABEL Tunis TUNISIA
SPUBLE
SPUBLE / THE APP THAT CREATES REAL LIFE SPEECH BUBBLES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEMAC OGILVY & MATHER
Dubai
UNITED ARAB EMIRATES
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
B03 Social for Mobile
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC
Salmiya
KUWAIT
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM
Istanbul
TURKEY
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
Short List
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO
EGYPT
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
B04 Mobile Games
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN
Tunis
TUNISIA
Grand Prix
B05 Mobile Advertising
'BOSE BETWEEN THE EARS'
BOSE / BOSE QC35
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
SUBWAY - SALADS AND PLATTERS
SUBWAY / SUBWAY SALADS AND PLATTERS
BLIS Dubai UNITED ARAB EMIRATES
LIPTON GREEN TEA FITCART CAMPAIGN
UNILEVER / LIPTON GREEN TEA
INMOBI Bangalore INDIA
C01 Integrated Mobile Campaigns
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN TALKING PICTURES
Manama
BAHRAIN
AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON CITY FILMS
Beirut
LEBANON
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS
Dubai
UNITED ARAB EMIRATES
SUN & SAND SPORTS/ SHAZAM-ME
SUN & SAND SPORTS / RETAIL SPORTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES