2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
D01 Use of Brand or Product Integration into a Programme or Platform
'CHILLING CONTENT'
GSK / SENSODYNE ADVANCE REPAIR & PROTECT
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA
Dubai
UNITED ARAB EMIRATES
Bronze
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
SUN & SAND SPORTS/ SHAZAM-ME
SUN & SAND SPORTS / RETAIL SPORTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES GARAGE366 DMCC
Dubai
UNITED ARAB EMIRATES
ALONGSIDE THE STARS
DU / DU FOOTBALL
STARCOM Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST
Dubai
MEC MENA
Dubai
UNITED ARAB EMIRATES
LVQR: THE VOICE KIDS
FROMAGERIES BEL / LA VACHE QUI RIT CHEESE
ZENITH Dubai UNITED ARAB EMIRATES ZENITH
Dubai
UNITED ARAB EMIRATES
NANA #LIVEFEARLESS ET BEL ARABI
NANA/ SVENSKA CELLULOSA AKTIEBOLAGET / NANA/ FEMININE CARE
ZENITH Dubai UNITED ARAB EMIRATES ZENITH
Dubai
UNITED ARAB EMIRATES
D02 Use of Co-Creation & User Generated Content
STC - NATIONAL DAY CAMPAIGN
SAUDI TELECOM COMPANY / CORPORATE
STARCOM Riyadh SAUDI ARABIA STARCOM
Riyadh
SAUDI ARABIA
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MEC GLOBAL
Cairo
EGYPT
Bronze
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES MEDIAVEST|SPARK
Dubai
UNITED ARAB EMIRATES
A FLAKE FASHION FAIRYTALE
MONDELÉZ INTERNATIONAL / FLAKE CHOCOLATE BAR
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES MEDIAVEST|SPARK
Dubai
UNITED ARAB EMIRATES
THE POWER OF EVERY GENERATION
VODAFONE EGYPT / LAUNCHING THE 4TH GENERATION NETWORK
J. WALTER THOMPSON CAIRO EGYPT MEC GLOBAL
Cairo
EGYPT
STC - TALLEGHA
SAUDI TELECOM COMPANY / CORPORATE
STARCOM Riyadh SAUDI ARABIA STARCOM
Riyadh
SAUDI ARABIA
D03 Use of Branded Content created for Digital or Social Media
MARS MODERN CLASSICS
MARS / MARS
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Short List
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES HAVAS MEDIA MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
#BETTERWHENSHARED
FROMAGERIES BEL / KIRI
ZENITH Dubai UNITED ARAB EMIRATES ZENITH
Dubai
UNITED ARAB EMIRATES
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH
INITIATIVE MENA Dubai UNITED ARAB EMIRATES INITIATIVE MENA
Riyadh
SAUDI ARABIA
JOHNSON’S® BABY BLOGGER SERIES
JOHNSON & JOHNSON / BABY WIPES
J3 MENA Dubai UNITED ARAB EMIRATES J3 MENA
Dubai
UNITED ARAB EMIRATES
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN
Tunis
UM MENA
Tunis
TUNISIA
Bronze
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT MEC
Kuwait City
KUWAIT
STC - NATIONAL DAY CAMPAIGN
SAUDI TELECOM COMPANY / CORPORATE
STARCOM Riyadh SAUDI ARABIA STARCOM
Riyadh
SAUDI ARABIA
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA STARCOM
Riyadh
SAUDI ARABIA
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA STARCOM
Riyadh
SAUDI ARABIA
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES
HOW TO EAT A ZESPRI
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS
BLUE BARRACUDA DUBAI UNITED ARAB EMIRATES
TEAM ANGEL WOLF FOR TRIYAS
YAS MARINA CIRCUIT / HEALTH & FITNESS COMMUNITY EVENT
STARCOM Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
SAMSUNG HER PROGRAM
SAMSUNG GULF ELECTRONICS / GALAXY S7
STARCOM Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
BELIEVE IN YOUR POTENTIAL
DU / DU FOOTBALL
STARCOM Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
MAKE DREAMS COME TRUE
NAYOMI / NIGHTWEAR
VIZEUM Dubai UNITED ARAB EMIRATES VIZEUM
Dubai
UNITED ARAB EMIRATES
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT STARCOM
Cairo
EGYPT
Silver
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA STARCOM
Riyadh
SAUDI ARABIA
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA MEDIACOM
Riyadh
SAUDI ARABIA
Short List
NANA #LIVEFEARLESS
NANA - SCA (SVENSKA CELLULOSA AKTIEBOLAGET) / NANA - FEMININE CARE
ZENITH Dubai UNITED ARAB EMIRATES ZENITH
Dubai
UNITED ARAB EMIRATES
HUMAN KEYBOARD
LENOVO MIDDLE EAST / YOGA BOOK - HALO KEYBOARD
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
#POSTWISELY
DU / CORPORATE
STARCOM Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
CUT IT SHORT
SAMSUNG / E-COMMERCE WEBSITE
LEO BURNETT JORDAN Amman JORDAN VIVAKI
Beirut
LEBANON
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
E01 Use of Integrated Media
KIRI BETTER WHEN SHARED
FROMAGERIES BEL / KIRI
ZENITH Dubai UNITED ARAB EMIRATES ZENITH
Dubai
UNITED ARAB EMIRATES
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY
Beirut
LEBANON
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
MEDIAVEST|SPARK
Dubai
UNITED ARAB EMIRATES
COKE ACN
COCA-COLA / COKE RED
UM7 Cairo EGYPT UM7
Cairo
EGYPT
Bronze
360 JOURNEY
EMIRATES INTEGRATED TELECOMMUNICATION COMPANY-DU / CONSUMER
STARCOM Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
PASS A SMILE
LAY'S / LAY'S POTATO CHIPS
BBDO PAKISTAN Lahore PAKISTAN
Gold
THE CAMPAIGN THAT NEVER SAW THE LIGHT
SAUDI TELECOM COMPANY / SERVICE APP
J. WALTER THOMPSON RIYADH SAUDI ARABIA STARCOM
Riyadh
SAUDI ARABIA
Silver
#THISISEGYPT INTERNATIONAL CAMPAIGN
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
J. WALTER THOMPSON CAIRO EGYPT MINDSHARE
Cairo
EGYPT
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT STARCOM
Cairo
EGYPT
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA STARCOM
Riyadh
SAUDI ARABIA
#SHOPLESS
SADIA / SADIA FROZEN FOOD
IMPACT BBDO Dubai UNITED ARAB EMIRATES
#POSTWISELY
DU / CORPORATE
STARCOM Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES