| Brand | DUBAI HOLDING |
| Product/Service | SKYRUN |
| Entrant | NOMADS Dubai, UNITED ARAB EMIRATES |
| Category | Use of Print |
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Idea Creation
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NOMADS Dubai, UNITED ARAB EMIRATES
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Brief Explanation
14 years ago, Dubai Holding organised the first vertical run in Dubai - a race up the 1334 steps of Jumeirah Emirates Towers. As it was a novel idea, filling registration was easy. But now, there are vertical runs up towers all across town. So in 2016, to get at least as many sign-ups as 2015, Dubai Holding SkyRun had to break away from the pack and stand out during race season. The event poster in gyms and fitness centres was still crucial, but this year, SkyRun’s poster had to work even harder to get noticed.
Credits
| Richard Hol |
Nomads |
Executive Creative Director |
| Adam Fierman |
Nomads |
Associate Creative Director |
| Celia Jaber |
Nomads |
Design Director |
| Alex Paquin |
Nomads |
Managing Director |
| Thomas Warden |
Nomads |
Strategist |
| Mani Du Plessis |
Nomads |
Account Director |