|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Production Company
|
Location
|
Award
|
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION |
MEMAC OGILVY ADVIZE Amman |
JORDAN |
|
|
Short List |
|
A05 Financial & Business Products & Services, Commercial Public Services
|
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES |
FP7/TUN Tunis |
TUNISIA |
FP7/TUN
Tunis
|
TUNISIA
|
Bronze
|
|
A06 Charities, Public Health & Safety, Public Awareness Messages
|
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY |
J. WALTER THOMPSON JORDAN Amman |
JORDAN |
|
|
Bronze
|
|
B02 Microsites
|
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
C01 Online Ad
|
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
D01 Social Video
|
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Gold
|
THE LAST ICE BUCKET CHALLENGE
CONNECT / CONNECT INTERNET PROVIDER |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
FOCUS FILMS
Beirut
|
LEBANON
|
Gold
|
THE LAST HARLEM SHAKE
CONNECT / CONNECT INTERNET PROVIDER |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
FOCUS FILMS
Beirut
|
LEBANON
|
Gold
|
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STINK
London
|
UNITED KINGDOM
|
Silver
|
YOGA RETREAT
EMIRATES GROUP / DNATA TRAVEL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
GOOD PEOPLE
Beirut
|
LEBANON
|
Bronze
|
OKTOBERFEST
EMIRATES GROUP / DNATA TRAVEL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
GOOD PEOPLE
Beirut
|
LEBANON
|
Bronze
|
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE |
J. WALTER THOMPSON Casablanca |
MOROCCO |
J. WALTER THOMPSON
Casablanca
|
MOROCCO
|
Short List |
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP |
MISFITS Dubai |
UNITED ARAB EMIRATES |
MONTAGE PRODUCTIONS
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
D02 Interactive Video
|
WRESTLER
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
GOOD PEOPLE
Beirut
|
LEBANON
|
Silver
|
ROCKSTAR
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
GOOD PEOPLE
Beirut
|
LEBANON
|
Silver
|
|
E02 Social Purpose
|
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STINK
London
|
UNITED KINGDOM
|
Silver
|
HADIA TIME
LENOVO MIDDLE EAST / LENOVO |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
MEDIAMONKS
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List |
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY |
TBWA\ISTANBUL |
TURKEY |
ANIMA
Istanbul
|
TURKEY
|
Short List |
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE |
J. WALTER THOMPSON Casablanca |
MOROCCO |
J. WALTER THOMPSON
Casablanca
|
MOROCCO
|
Short List |
|
E03 Innovative Use of Social or Community
|
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN |
RÉPUBLIQUE Beirut |
LEBANON |
|
|
Short List |
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
FP7/DXB
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
E05 Co-Creation & User Generated Content
|
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION |
FP7/CAI Cairo |
EGYPT |
FP7/CAI
Cairo
|
EGYPT
|
Short List |
FANS COME FIRST
VODAFONE / TELECOMMUNICATION |
J. WALTER THOMPSON CAIRO |
EGYPT |
MAGIC BEANS PRODUCTIONS
Cairo
|
EGYPT
|
Short List |
|
F01 Branded Games
|
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES |
FP7/TUN Tunis |
TUNISIA |
FP7/TUN
Tunis
|
TUNISIA
|
Gold
|
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
MEDIAMONKS
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
STOP THE HUNGER
MARS / SNICKERS |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
GOOD PEOPLE
Beirut
|
LEBANON
|
Bronze
|
|
G02 Branded Tech Offline
|
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART |
WUNDERMAN DUBAI |
UNITED ARAB EMIRATES |
MILKSHAKE MEDIA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
H01 Integrated Multi-Platform Campaign (Online & Offline)
|
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STINK
London
|
UNITED KINGDOM
|
Grand Prix
|
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
I01 User Experience (UX)
|
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
MEDIAMONKS
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
I03 Storytelling
|
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
MEDIAMONKS
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|